David Beckham Is The New Face Of Maserati
Maserati, a household name for Italian luxury cars, has appointed the legendary David Beckham as their new global ambassador. Recognising Beckham's drive, style, and charm, Maserati has found the perfect partner to match their innovation and passion, one that will propel them into their second century of pioneering in the luxury car industry. This first collaboration sees Beckham putting his stamp on the brand’s ultimate performance SUV, the Levante Trofeo.
(Maserati) is moving forward, inaugurated a new era. The brand is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.— Paolo Tubito, Maserati's chief marketing officer
Kicking into a higher gear, Maserati has also released a video visualising what this collaboration ultimately represents: the breaking of boundaries. Here, Beckham proves that being busy isn't synonymous with being restrained—one can still live a thrilling life, the same way he experiences sheer exhilaration from driving his Maserati and doing the unexpected.