Xiaomi Special
Built for the creative, social media-savvy generation, the Mi 11 marks Xiaomi's foray into the premium smartphones segment, says Xiaomi International's regional head of Southeast Asia, K.M. Leong
Content creators, social media users and anyone with a flair for capturing life's unforgettable moments know that Xiaomi's flagship smartphone series, the Mi 11, redefines creative possibilities in mobile photography at the touch of a smartphone screen.
Launched in Malaysia earlier this year, the Mi 11 is the first smartphone in Malaysia to feature the powerful Qualcomm Snapdragon 888 chipset, propelling it ahead of its predecessors by way of powerful performance as well as superb image and video processing capabilities. The new lineup comprises the top-of-the-range Mi 11 Ultra, which was made available since early April; as well as the super slim Mi 11 Lite, launched in Malaysia on April 6 and available in three sleek colour variants, namely Boba Black, Peach Pink and Bubblegum Blue.
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"Xiaomi has always been known for its incredible specs and good quality at an accessible price point," shares K.M. Leong, Xiaomi International's regional head of Southeast Asia. "As a brand, we've always held up the core value of offering cutting-edge innovative technology that's accessible to everyone."
According to Leong, the Mi 11 Lite in particular merges a lightweight and slim design that doesn't compromise the processing power supplied by its Qualcomm Snapdragon 732G chipset. Weighing no more than 157g with an ultra-slim figure that's 6.81mm thin, the Mi 11 Lite is a formidable video and photography tool made exceptional by a 64-megapixel main camera, one-touch AI cinema modes and superb low-light photography capabilities among others.
"With the Mi 11 Lite, we're targeting a new segment of smartphone users, those with a discerning eye for fashion, style and everyday moments in life that are worth capturing and sharing," says Leong. "It shows that you don't have to be a professional photographer or videographer in order to create beautiful content with just one tap of your finger."
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