Apple's October "Unleashed" Event: Everything You Need to Know

Apple to Host ‘Unleashed’ Event on October 18—Here’s What to Expect

October 13, 2021

apple unleashed product launch event - october 18 2021

Cover Here’s everything we know about Apple’s upcoming “Unleashed” event so far (Photo: Courtesy of Apple)

Apple announced a new product launch event for October 18, which will likely reveal updates to its MacBook and AirPods lineups. You can watch the live stream of the event on October 19 at 1 am Hong Kong/Singapore time on Apple’s website

In a surprise announcement, Apple on Tuesday said it will host a new event on October 18 (Monday). Set to take place at the Steve Jobs Theater at the company’s corporate headquarters in California, this is Apple’s second major product launch event of the fall season, which will once again be a digital-only event. A slew of products including new MacBook Pro models and AirPods 3 is expected to be unveiled and hit shelves soon, just in time for Christmas.

The news came about a month after the tech giant announced the new iPhone 13 models, Apple Watch Series 7 as well as upgrades to the iPad range at its “California Streaming” event held on September 14. According to a tweet from Apple’s senior vice president of marketing, Greg Joswiak, the new event features the tagline “Unleashed”. “These next six days are going to speed by,” he said in the post.

Unleashed! These next six days are going to speed by. #AppleEvent pic.twitter.com/0ops2bVPvl
— Greg Joswiak (@gregjoz) October 12, 2021

Just like the company’s previous event announcements, not much has been revealed about the upcoming keynote in addition to the space-themed teaser and press invites. But rumours suggest that there’s a high possibility we’ll see new MacBook Pro models with an upgraded design featuring the M1X chip, which promises faster performance and better battery life.

Apple will also likely debut the long-rumoured AirPods 3. The new model is expected to have a similar design to the AirPods Pro, but will continue to be a more affordable option without active noise cancellation.

Apple will be streaming the “Unleashed” event on its website, YouTube and the Apple TV through the Apple TV app on October 18 (Monday), 10 am PDT. For Hongkongers and Singaporeans, you can watch the live stream of the event on October 19, 1am HKT/SGT on Apple’s website. Alternatively, you can visit our website for the latest updates as we’ll be providing full event coverage for the product showcase.

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