CANNES, FRANCE - MAY 14: Win Metawin attends the "Fatherland" screening during the 79th annual Cannes Film Festival at Palais des Festivals on May 14, 2026 in Cannes, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
Cover Win Metawin’s brand partnerships spans Prada, Tiffany and Co, Nespresso and more (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)
CANNES, FRANCE - MAY 14: Win Metawin attends the "Fatherland" screening during the 79th annual Cannes Film Festival at Palais des Festivals on May 14, 2026 in Cannes, France. (Photo by Stephane Cardinale - Corbis/Corbis via Getty Images)

From luxury fashion houses to beauty and lifestyle brands, Thai actor Win Metawin has built one of the region’s most diverse endorsement portfolios

Few Thai actors have navigated the transition from breakout television star to luxury fashion fixture as deliberately as Metawin Opas-iamkajorn (Win Metawin). His rise began with 2gether: The Series, which premiered in February 2020 just as audiences around the world were turning to streaming for comfort, transforming him into one of Thailand’s first globally recognised BL stars. Rather than remaining defined by that success, Metawin steadily broadened his career through leading roles in F4 Thailand and Enigma, while building a parallel profile as an entrepreneur, investor and one of the industry’s most visible fashion ambassadors.

With a degree in economics from Thammasat University, fluency in English and Mandarin and an increasingly international outlook, he has become the kind of celebrity luxury houses value for more than visibility alone. Here are the brands Win Metawin is collaborating with in 2026, and why each partnership makes sense.

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Prada: the partnership that cemented his luxury credentials

Win Metawin has served as a global brand ambassador for Prada since 2023, and his Milan Men’s Fashion Week Autumn/Winter 2026 appearance in January 2026 proved why the house keeps calling. At Fondazione Prada, he wore a colour-blocked look from the Spring/Summer 2026 menswear line—a pale knit top, tailored khaki trousers and a bright red coat, finished with patent leather shoes. His subtle peach-toned eye make-up quietly set an early-2026 beauty trend of its own.

Prada Beauty: separately appointed to represent luxury make-up and fragrance lines

Beyond fashion, Win Metawin holds a distinct contract as Prada Beauty’s regional ambassador, appointed in March 2026. He debuted as the face of Prada Paradigme, the house’s new masculine fragrance, and later appeared at the Prada Summer Market pop-up in Jakarta in June 2026 to mark the line’s Indonesian launch—underscoring how the beauty deal operates independently of his fashion ambassadorship.

Tiffany & Co: serving as a key regional face for high jewellery reopenings and red carpets

As a Tiffany & Co House Ambassador since 2024, Win Metawin has fronted regional milestones, including the reopening of the Ion Orchard flagship in Singapore alongside Asian stars Anne Curtis and Woo Do-hwan. His biggest 2026 moment came at the 79th Cannes Film Festival, where he wore two Jean Schlumberger Bird on a Rock brooches—a 15-carat and a 45-carat aquamarine—pinned to his tuxedo for the Fatherland premiere.

Nespresso Thailand: travelling the world to promote coffee culture as a friend of the brand

Named Friend of Nespresso for Thailand in early 2026, Win Metawin’s role leans into lifestyle storytelling over hard product pushes. His Cannes trip in May doubled as a Nespresso showcase, taking him to the brand’s beachside gathering with Dua Lipa on the French Riviera—positioning him as an ambassador for a certain kind of polished, European-inflected travel life.

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Shiseido: driving regional skincare campaigns as a friend of Shiseido Southeast Asia

Win Metawin’s role as a friend of Shiseido centres on the reformulated Ultimune Power Infusing Serum. He represented Shiseido at the brand’s “The Gift” pop-up in Singapore in April 2025, marking one of his earliest major public appearances with the Japanese beauty house. More than a year later, he reunited with Shiseido by appearing alongside global ambassador Lisa at the Ultimune Studio: Lisa’s Backstage event at CentralWorld in Bangkok, a July 2026 pop-up that drew hundreds of fans despite heavy rain.

Puma: blending athletic performance with streetwear style as Puma Thailand’s brand ambassador

Win Metawin’s athletic background lends real credibility to his Puma Thailand ambassadorship. He appeared as a special guest at Southeast Asia’s first Puma House on H-Street, which opened in Siam Square in March 2026 under the “Suburban Surreality" concept, where he’s since championed the retro Palermo and Speedcat silhouettes as personal go-tos.

Tourism Authority of Thailand: promoting cultural diplomacy as a friend of Amazing Thailand

Above Win Metawin welcomes the world in Thailand’s ‘Feel All The Feelings’ video with Lisa

Win Metawin joined fellow GMMTV stars Gulf Kanawut and Blue Pongtiwat as a Friend of Amazing Thailand, supporting the Tourism Authority of Thailand’s “Feel All The Feelings” campaign launched at Wat Arun in January 2026. He also appears in the campaign film alongside global ambassador Lisa, part of Thailand’s push toward a three trillion baht tourism revenue target this year.

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Clifford Olanday
Regional Editor, T-Labs, Tatler Asia
Tatler Asia

After more than a decade in lifestyle media, Clifford has mastered the art of writing seriously about things that are fun—and writing fun things about people who take themselves very seriously. At Tatler Asia, he helped steer its flagship lists, Tatler’s Most Influential and Asia’s Most Stylish. And today, he leads T-Labs, Tatler Asia’s content innovation hub, where he continues the noble pursuit of lifestyle storytelling, spinning stories on wealth, entertainment, necessary style, Hallyu, Hollywood, beauty and more for audiences across Asia.