An ‘Anik Anik’ girlie is fun, quirky, and embraces bold fashion choices. Here’s what to get them this Valentine’s month (Photo: Instagram/@Bini_Maloi)
Cover An ‘Anik Anik’ girlie is fun, quirky, and embraces bold fashion choices. Here’s what to get them this Valentine’s month (Photo: Instagram/@Bini_Maloi)
An ‘Anik Anik’ girlie is fun, quirky, and embraces bold fashion choices. Here’s what to get them this Valentine’s month (Photo: Instagram/@Bini_Maloi)

An ‘Anik Anik’ girlie is fun, quirky, and embraces bold fashion choices. Here’s what to get them this Valentine’s month

Huge bag charms, layers of clothing, ribbons, scarves, and every accessory imaginable—there’s nothing cute in the market that an anik-anik girlie couldn’t possibly own. This fashion trend, known for embracing playful, over-the-top accessories and mixing bold, maximalist items, likely emerged from the trenches of TikTok and Instagram before taking social media by storm.

To trace its linguistic roots, we must note that ‘Anik Anik’ was derived from the Filipino word ‘anu-ano’, which translates to ‘anything’ and, in this context, reflects the idea of unapologetically piling on vibrant, quirky, and sentimental pieces in one place.

Architect Clarissa M Lorenzo, in her 2015 study Filipino Culture of Filling Up Space in a Gated Community, connected the concept of Horror Vacui—the aversion to empty spaces in artistic designs—to the Filipino tendency to embrace maximalism. She argued that the Filipino aesthetic of filling up space is a matter of taste and a cultural impulse rooted in our economic insecurities after the Second World War. 

She argued that the Filipino aesthetic of filling up space is not just a matter of taste, but a cultural and historical impulse.

“During the aftermath of World War II, Filipinos were left with scars of loss and deprivation. The trauma of losing so much created a cultural shift towards acquiring more than what was necessary—whether it be food, possessions, or, as seen in fashion and design, decor,” she wrote. “Empty spaces became symbols of poverty or scarcity, while lush decorations and fullness in spaces signalled wealth, abundance, and security. The need for more, even in excess, was born from this historical trauma, as a means of feeling safe and prepared for any future hardship.”

In case you missed it: Maximalist or not? What is inside Jaime Ponce de Leon’s home?

Tatler Asia
‘Anik Anik’ was derived from the Filipino word ‘anu-ano’, which translates to ‘anything’ and, in this context, reflects the idea of unapologetically piling on vibrant, quirky, and sentimental pieces in one place (Photo: Getty Images)
Above ‘Anik Anik’ was derived from the Filipino word ‘anu-ano’, which translates to ‘anything’ and, in this context, reflects the idea of unapologetically piling on vibrant, quirky, and sentimental pieces in one place (Photo: Getty Images)
‘Anik Anik’ was derived from the Filipino word ‘anu-ano’, which translates to ‘anything’ and, in this context, reflects the idea of unapologetically piling on vibrant, quirky, and sentimental pieces in one place (Photo: Getty Images)

The Filipinos’ urge for abundance is arguably reflected in Anik Anik girlies’ fashion sense. Their love for excessive accessories and vibrant outfits can be seen as an extension of this impulse to fill spaces with meaning and richness.

Their fashion choices—whether it’s an oversized Labubu keychain or a bold, eclectic mix of patterns and textures—are not just about style but about creating a sense of security and identity through what they wear.

In more recent times, Filipino pop culture icons, including BINI, have taken this trend to the next level by proudly showcasing it in their public appearances, music videos, and social media posts. Through these cultural and pop culture influences, Anik-Anik fashion has become a symbol of self-expression.

This Valentine’s Day, impress your Anik Anik girlie! Tatler gives you a list of items to give them. 

More from Tatler: A look at Pampanga’s tradition of woodcarving, sculpting, and gold leaf finishing

Camera Keychain

The camera keychain from Ben and Bart is a must-have accessory for all the Anik Anik girlies out there! This cute, compact keychain features a miniature camera design, adding a fun and stylish touch to your keys, bags, or backpacks. 

Related: Sunny 16 Lab, Wonder Photo, and more: 5 Film processing labs in the PH

Bow Bag

Every Anik Anik girlie has a signature bag, and if your friend or loved one is looking for the perfect one, let it be this bow bag from Bows and Everything Nice. This tote is not only super spacious with plenty of pockets to hold everything you need, but the color payoff is absolutely stunning. With its eye-catching design, it’s sure to turn heads wherever you go!

Digital Camera (Kodak FZ55)

A true-blue Anik Anik girlie takes her photos through small, pocket-size digital cameras that she typically adorns with colourful stickers. For sharper pictures and better hues, try the Kodak FZ55! 

Read more: Michael Varcas on why he takes photographs of the Philippines in its purest form

Sunnies Flask (16 0z) Robo Cap

It's colourful, customisable, and stylish—there’s nothing more you can ask for. This new and improved design from Sunnies Flask will take an Anik Anik girlie's style to the next level. 

See also: Photographer Marilyn Minter on challenging rigid beauty standards with a feminist lens

Physical records

Above A short film of a man selling physical records and CDs in today’s digital world

Physical records for Anik Anik girlies are more than just music—they’re a statement. These records from Recto will surely capture the essence of Filipino vintage style and nostalgia. Perfect for curating a personal collection, each record reflects unique tastes, blending aesthetic vibes with a love for the classics. 

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Jove Moya
Senior Feature Writer, Tatler Philippines
Tatler Asia

Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets. 

When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.