Cover Hong Kong designer Vivian Luk on her years under Vera Wang, dressing the city’s elite and debuting her Virtuose collection (Photo: Kim Lo)

Trained under Vera Wang and quietly beloved by Hong Kong’s most discerning clientele, Vivian Luk has spent nearly two decades building her label in the background. Now, with a showcase collection at this year’s Hong Kong Fashion Fest and a growing ready-to-wear line, she is ready to step into the light

Vivian Luk’s early years in New York were what every fashion-loving young woman has at some point dreamed of living. A graduate of both Parsons School of Design and the Fashion Institute of Technology, the Hong Kong designer began her career working directly under Vera Wang—the now 77-year-old Asian American designer who remains the definitive standard-bearer in bridalwear. 

From 2005 to 2008, Luk designed for the house’s bridal and made-to-order departments—an intimate, craft-intensive way of working that suited her perfectly. “The more intricate something was, the more excited I was to make it.” She had a habit of drawing new ideas on paper, creating stacks of sketches at a time, which Wang was quick to notice. “She once said to me, ‘Oh, you’re so prolific.’ She liked that I was always full of ideas.” It was all she needed to trust her own voice. 

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Above Hong Kong designer Vivian Luk

When Luk returned to Hong Kong in 2008, she wasn’t thinking about making a name for herself. She first approached Hong Kong designer Barney Cheng for a job, as he had seen potential in her portfolio, only to be told: “I think you should do your own things.” She took the advice, founding her eponymous label that same year, with only a modest vision: “I was planning on doing something similar to what I did in New York: designing for brides and taking on commissioned work, one gown at a time. I didn’t think so much about branding or really running a business—not until now.” 

In those early years, Luk worked quietly away from the spotlight. Her signature dramatic draping and soft colour palette drew bespoke commissions from the city’s most discerning circles—Chinese Olympian Guo Jingjing, and Tatler community members Cathy Chui Lee and Emily Lam-Ho among them.

Luk launched her debut collection, “Pan”, at Cipriani, the members-only Italian restaurant in Central, in November 2010. It was inspired by her favourite childhood tale Peter Pan—the tale of a mischievous boy who refuses to grow up, and leads the Darling family on an adventure to Neverland. It is a story that Luk feels resonates deeply with her own experience. “Building my own business in Hong Kong—to create my designs and invite people into my world—felt like my Peter Pan moment,” she says. The collection presented a range of eveningwear, featuring irregular draping falling softly around the body, while a palette of greens—running through several of the gowns—was a nod to the character’s iconic look from Disney’s 1953 animated version.

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Above Luk debuted her first collection “Pan” at Cipriani in 2010

Fifteen years on, Luk returned to the same reference when designing her showcase collection for “Virtuose: The Artistry of Couture”, the opening show of this year’s Hong Kong Fashion Fest. But this time, she revisited the story through the eyes of Wendy—the eldest Darling child, caregiver to her siblings, and the one who ultimately finds the courage to grow up. 

“Wendy was always the maternal one, the person who protected and looked after everyone,” says Luk, who became a mother in 2014. While pregnant, she was diagnosed with cancer, then faced it again in 2018, when she had to pause her business. The experiences reshaped her career entirely—her designs have since become more intimate, made for the people she loves.

“I had always been designing for everyone else, not for myself,” she reflects. “When my daughter was born, I began designing for the two of us together; for mothers and daughters.” In 2017, she launched Little Miss Luk, a childrenswear extension of her atelier, where she would also create mother-daughter matching outfits. Pairing with her daughter was the first time Luk had worn her own designs in public, and it made her understand them differently. “[Only then did] I feel how my own pieces sat on my body— and the confidence they gave me.” 

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Above Alison Chan El-Azar and daughter Kaia dressed in Luk’s designs, shot in collaboration with Kindred Studio

Wearing her own designs gave Luk a new perspective; now, her Virtuose collection reflects that, with a better awareness of how a woman actually lives in her clothes. The collection spans ten looks designed for different occasions. “You’ll see bits and pieces of ready-to-wear [style] woven in—smaller mix-and-match pieces; a top you can style in different ways, by adjusting the collar or pushing up the sleeves; all the way through to a full-on gown at the very end.”

This collection, Luk says, is “much pared down” compared to her past work. For someone experienced in made-to-order and extreme intricacy, the challenge of distilling her own style into a full, independent collection was in the editing. “It’s about having the confidence to say less; and being able to stand behind my work and feel: this is it. This is enough.” 

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Above A look from Luk’s showcase collection for Virtuose: The Artistry of Couture (Photo: Kim Lo)
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Above Another look from Luk’s showcase collection for Virtuose: The Artistry of Couture (Photo: Kim Lo)

Luk’s design philosophy for this collection is anchored in a 80/20 principle—a sensibility she traces back to her formative years under Wang. “Vera has a very strong voice, but at the same time, she lets things go by chance a little,” she says. “She likes to leave 20 per cent to breathe—and that is a principle I carry throughout this collection.” Luk’s interpretation of that approach is for 80 per cent of each garment to be a single, dominant feature, while the remaining 20 per cent is accent—whether that’s a cut-out or subtle variations in shade or material.

Her pieces are dramatically voluminous, yet lightweight. That sense of ease, she says, comes from the way the fabric is made to move with the wearer rather than sit on her. “I like to think of it as drawing lines all over the body, as if the fabric is wrapping around [the wearer]— starting from the neckline, around the bust, the waist, all the way to the back, and then returning to the hip. I want the fabric to truly embrace her.” 

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Above A ready-to-wear inspired look from Luk’s Virtuose collection (Photo: Kim Lo)
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Above A look from Luk’s Virtuose collection, where fabric is designed to wrap and move with the wearer (Photo: Kim Lo)
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I think of my designs as drawing lines all over the body, as if the fabric is wrapping around the wearer

- Vivian Luk -

The collection also marks a new ambition for Luk: to make her organic draping repeatable. “In the past, I would drape directly with fabric, making each piece a one-off,” she says. Here, similar organic forms reappear across different looks, yet nothing feels mass-produced. Each silhouette has been worked through multiple mock-ups until the draping is narrowed down to a precise kind of fold. The bespoke sensibility is still present: “There are still small spontaneous elements at the very edge,” she says, “but that reads more as a trim, not [like my bespoke work where] the entire gown is decked out in layers of handcrafted texture.” 

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This show marks a pivotal moment for Luk, who has grown increasingly open to stepping into the spotlight. She signalled that shift with the 2023 launch of “Embrace”, her first ready-to-wear collection, a line centred on fluid, lightweight daywear. It was the push she needed to establish her presence in the public eye. “Since introducing that line, my pieces have been featured in magazines more frequently, because they’re actual, tangible pieces that can be pulled for shoots, or that celebrities can wear.” 

Luk’s ready-to-wear sits between the formal and the everyday. “My ready-to-wear means it can be worn comfortably,” she says, “but not [so casually] as something you’d wear to the beach. It’s still meant for special occasions.” Someone whose gowns once looked like they were borrowed straight from a fairy tale princess—the stuff of so many little girls’ dreams—is now making pieces that can take a woman from day to night with quiet ease; Wendy is all grown up.

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Above A look from Luk’s Virtuose collection (Photo: Kim Lo)
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Above A look from Luk’s Virtuose collection (Photo: Kim Lo)
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Cathy Huang
Fashion Editor, Tatler Hong Kong
Tatler Asia

Cathy Huang is the fashion editor of Tatler Hong Kong, overseeing fashion and lifestyle coverage in both English and Traditional Chinese.