The two fashion brands are about to bring together an exciting collection under the creative direction of Kim Kardashian West and Kim Jones that screams body positivity and sass all at the same time
Under the artistic direction of Kim Jones and Kim Kardashian West, luxury Italian house Fendi and shapewear line Skims are debuting a collection that unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman while celebrating body positivity.
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“The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome,” explains Jones. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new Skims collection. It was then that I thought: let’s do something together.”
“Both Fendi and Skims have a cultural power very different from each other, but equally as strong,” reflects Kardashian West. “We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together.”
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Drawing upon sketches from an archival Fendi collection that was first presented by Karl Lagerfeld in 1979 and placed a focal point on twisted tube tops, pop colors and tight sashes, Fendi x Skims combines the focus on fit and form that the latter is known for—transporting the wearer into both the past and present of the Fendi universe.
Form-fitting silhouettes are materialised in velvet engineered for support, while a gradient series of neutral shades are meticulously crafted into bonded leather dresses that draw upon Roman aesthetics to offer statuesque transformation. Bold colours saturate contemporary beach and shapewear, while a hybrid Fendi x Skims logo appears on a reversible skin-tight jersey and the logo is also embossed into knitwear, printed across underwear and hosiery and writ large across recycled nylon sportswear.
“The innovation in fabrics and fit typical to Skims paired with the luxury and quality of Fendi may feel unexpected to some people, but the similarities between our creative vision and goals are so closely aligned,” notes Kardashian West. “It’s that tension that excites me.”
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