Cover Loewe bag charms (Photo: Loewe)
Loewe bag charms (Photo: Loewe)
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From Loewe to Fendi, these whimsical designer bag charms will jazz up any bag with a fun touch
By now, the bag charm trend is all but inescapable. What began as a nostalgic revival of Jane Birkin’s iconic style on TikTok has quickly taken over the high-fashion runways, with some of the world’s most coveted luxury brands like Miu Miu, Coach, Fendi, and Balenciaga hopping on the bandwagon over the past few seasons.
See also: Spring 2024: The biggest bag trends to shop now
It’s safe to say that it won’t be going anywhere anytime soon, and we’re fully on board. After all, how you choose to decorate yourself is not only a reflection of your identity but also a celebration of your uniqueness—and what’s a celebration if you’re not having fun? If anything, the resurgence of this trend serves as a reminder that there are just about a million ways that we can express ourselves with fashion. So, let your imagination run wild and express yourself! It’s all about curating a visual narrative of who you are, and your bag is just another canvas for you to tell your story, one charm at a time.
The best part is, you can accessorise your bag with literally anything, and with various brands releasing their own takes on the trend, we’re spoiled for choice. If you’ve finally decided to join in on the fun but don’t know where to start, we’ve curated a selection of our favourite bag charms to help you get started.
Cartier
Above Cartier Diabolo de Cartier Bellboy and Wax Seal Key Ring
Cartier Diabolo de Cartier Bellboy and Wax Seal Key Ring
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If you’ve ever wished to have your own Cartier bellboy tagging along with you wherever you go, well, say hello to the Diabolo de Cartier Bellboy key ring!
Tiffany & Co.
Above Tiffany & Co. Leather Inlaid Heart Tag Key Ring
Tiffany & Co. Leather Inlaid Heart Tag Key Ring
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Inspired by a design from 1966, this key ring showcases the iconic heart tag crafted in palladium-plated brass and leather. It features meticulous attention to detail, including a split ring for keys and a snap clip for easy attachment to your bag.
Dior
Above Dior D-Luck Bag Jewellery
Dior D-Luck Bag Jewellery
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If you’re a true Dior girl, you’ll know that Monsieur Christian Dior never went anywhere without his lucky charms, and neither should your beloved Dior bag.
In case you missed it: Dior Lady Art Initiative #8: Where art meets fashion
Delvaux
Above Delvaux Handle Ribbon Clouds
Delvaux Handle Ribbon Clouds
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Don’t leave the handles bare! Wrap them with Delvaux’s smooth leather Handle Ribbon Clouds to add a dreamy, sophisticated touch to your bag.
Fendi
Above Fendi x Chupa Chups lollipop holder charm
Fendi x Chupa Chups lollipop holder charm
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Maybe you have a sweet tooth, or maybe you’ve just got low blood sugar. Either way, embrace it—and make it chic!
Miu Miu
Above Miu Miu micro Beau bag charm
Miu Miu micro Beau bag charm
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Obviously, your bag needs a bag too. This micro Beau bag may not be able to fit much, but it has all the space you need to keep a lipstick or some loose change, so you’ll never have to rummage through your bag for them again.
Giorgio Armani
Above Giorgio Armani La Prima Striped, Lamé-leather Mini Charm
Giorgio Armani La Prima Striped, Lamé-leather Mini Charm
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Prefer something more sleek and classy? It doesn’t get any sleeker and classier than Giorgio Armani’s La Prima Striped, Lamé-leather Mini Charm.
Louis Vuitton
Above Louis Vuitton micro Speedy bag charm
Louis Vuitton micro Speedy bag charm
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Alternatively, if you’re more of a Y2K girl, it doesn’t get more Y2K than Louis Vuitton’s iconic Speedy bag, but micro-sized!
Labubu
Above Labubu Vinyl Plush Doll Pendant from Pop Mart’s The Monsters Fall in Wild series
Labubu Vinyl Plush Doll Pendant from Pop Mart’s The Monsters Fall in Wild series
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Of course, we couldn’t not include the most coveted bag charm that has been taking over town recently—none other than Labubu. Best of luck trying to get your hands on one, though!
Loewe
Loewe pea pod charm
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Browse through Loewe’s bag charms at your own risk, because it will send you down an obsessive spiral. You’ll find a treasure trove of some of the most adorable, quirky bag charms that you won’t be able to resist getting them all.
Hermes
Above Hermes Oran nano charm
Hermes Oran nano charm
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If you can’t leave the house without wearing your favourite Oran sandals, then neither should your bag.
Prada
Above Prada saffiano leather robot keychain in light blue
Prada saffiano leather robot keychain in light blue
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This quirky little companion is sure to be a conversation starter, and it’ll add the perfect whimsical edge to your bag.
Tory Burch
Above Tory Burch Chicken and Slim keyring
Tory Burch Chicken and Slim keyring
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For those who got that dawg in them.
In case you missed it: Tory Burch takes Emily Ratajkowski to Mexico City for a chic summer getaway
Vivienne Westwood
Above Vivienne Westwood hanging orb keyring
Vivienne Westwood hanging orb keyring
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Credits
Images: Courtesy of respective brands
About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
