Cover Leonie Hanne stars in Aigner’s fall-winter 2024 campaign (Photo: Aigner)
Leonie Hanne stars in Aigner’s fall-winter 2024 campaign (Photo: Aigner)
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Aigner revives its archival designs for fall-winter 2024, honouring its heritage whilst refreshing it for modern tastes.
The fall-winter 2024 style offerings have officially rolled in, and Aigner is ushering in the season with a new campaign, starring social media star and fashion icon, Leonie Hanne. The German influencer, lensed by fashion photographer Andreas Ortner, fronts the campaign dressed in the brand’s latest fall-winter 2024 collection within the opulent setting of the luxurious Rosewood Hotel, a ritzy high society hub situated in the heart of Munich’s historic old town.
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The collection, named The Cut, showcases traditional craftsmanship with a contemporary flair, featuring timeless designs with fashion-forward sensibilities.
In pursuit of preserving heritage and celebrating the exceptional European craftsmanship that defines the brand, Aigner breathes new life into its archival bags for fall-winter 2024, presenting its classic silhouettes in a colour palette of bold autumn hues, including cognac brown, trench beige, coal brown, hunter green, plum, as well as burgundy and port red, which harken back to the brand’s roots. These rich hues are complemented by softer tones like dew rose and rosewood for a more delicate contrast.
Above Aigner’s Cybill Stretch Coccodrillo
Above Aigner’s Cybill Stretch Leo
Aigner’s Cybill Stretch Coccodrillo
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In the campaign, Hanne stuns with the seasonal exclusive edition of the brand’s signature piece, the Cybill Stretch Coccodrillo, in plum with crocodile embossing. Elsewhere, she’s adorned in a full leopard print look with the new Cybill Stretch Leo, a nostalgic yet trendy twist on the iconic bag.
For fall-winter 2024, the Cybill bag sees two new sizes joining the lineup—a much larger size suited for business essentials, as well as a mini version—totalling up to six sizes, each available in seasonal and classic hues.
Above Aigner’s Dion Pochette Leo
Aigner’s Dion Pochette Leo
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In the same all-over Leo look, Aigner introduces the Dion pochette in leopard print, a modern interpretation of an archived design. The bag features a leather-covered horseshoe frame, a nod to the brand’s logo, and a supple pouch that can be carried like a clutch or worn with a shoulder strap. Aside from the Dion Pochette Leo, the bag is also available in smooth leather options.
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Above Aigner’s Maddison bag
Above Aigner’s Eve bag
Aigner’s Maddison bag
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The campaign also debuts the new Maddison and Eve series, merging classic silhouettes with contemporary aesthetics. The Maddison, inspired by the 1940s Boston Bag, features a mini padlock and “kissing sliders” zippers, evoking a sense of vintage charm whilst remaining utterly modern in its execution.
On the other hand, the Eve bag embodies refined elegance with its sleek silhouette, round handles, and thoughtfully designed details like side strap suspensions and padded base feet for everyday practicality.
Above Aigner’s Diadora mini logo bag
Above Aigner’s Delia hobo bag
Aigner’s Diadora mini logo bag
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The collection also sees the return of familiar designs from previous seasons, now available in fresh interpretations. The Zita bag takes on a croissant silhouette, whilst the new mini Diadora pochette with an embossed logo joins the Diadora series, and the Delia top-handle bag welcomes two new additions, including a chic landscape shoulder bag and a capacious hobo bag.
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Credits
Images: Aigner
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
