Idol off-duty: Stylish Korean streetwear brands as spotted on your favourite K-pop stars

Offering the urban woman pieces that bring the suburbs to life, Wellbeing Express is redefining the borders between glamour and edgy. Named a brand ambassador for Dior, NewJeans’s Haerin captures Wellbeing Express’s infusion of glamour and edge with her youthful and distinctive style choice, opting for a baggy black tee.

In the eclectic world of Seoul streetwear, Thevinylhouse is recognised for creating stylish, everyday clothing you’d continuously reach for. Relinquishing trends, the brand centres its pieces around comfort and durability. Its laidback style has since become a favourite of TXT’s Soobin, spotted in a classic white tee.  

Working out of his stints at Céline, Chloé, and Louis Vuitton, South Korean designer Rok Hwang founded Rokh in 2016. This burgeoning brand has experienced a quick rise to popularity having been spotted on multiple K-pop idols. It’s signature complex tailoring, playful layering, and reinterpretation of classic designs has made the brand a staple in Aespa leader Karina’s wardrobe, who was spotted posing for a mirror selfie in the rokh logo-embroidered merino cardigan. Rokh has also been favoured by Blackpink members, Twice’s Mina, and CL.  

Created by designer Youngmi Woo in 2002, the eponymous brand is known for its contemporary twist on everyday staples. The brand is inspired by art and architecture, creating clean-cut, distinctive pieces that turn heads on the streets. Stylish yet street-friendly, the brand has been a favourite of BTS rapper Suga. Well-loved by multiple idols, Wooyoungmi has also been spotted on Mino of Winner and Woo-young of Ateez.

Utility-based streetwear brand Codegraphy combines functionality and design, creating unmissable unique pieces. The brand blurs the lines between men and womenswear and is proudly unisex—Mamamoo’s Moon-byul is a testament to that. Beanies, jerseys, hoodies, t-shirts, the brand has got it all. Codegraphy has been a staple in several idol wardrobes, including those of Hoshi of Seventeen and Soyeon of Gidle.

A brand which boasts pieces you’ll keep reaching for in your wardrobe, 1993 Studio’s inspiration hails from the minimalist, effortless looks of the 1990s. Vintage yet entirely current and trendy, wear it like Ateez’s Yunho on your next vacation. The comfort and versatility of styling the brand’s pieces make it a perfect holiday staple. Hanni of NewJeans, Jihyo of Twice, Bobby of Ikon, and Suho of Exo have also been seen sporting the label.

Baggy and hip are the buzzwords for Ames Worldwide. Boasting pieces with large logos and bold colours, the brand certainly allows you to make a statement on the street. Seventeen’s Th8 often infuses his own chic twist to the laid-back brand with the ever-popular, jersey-style T-shirt. Rocked by the coolest kids in K-pop, the brand can also be spotted on Jin of BTS and Sakura of Le Sserafim.

Launched in 2010 based on sport and streetwear style, Thisneverthat is known for its comfy tees and classic outerwear. Minnie of Gidle, however, enjoys the adorable beanie, showing off the brand’s versatility in creating pieces for the entire wardrobe. 2NE1 member Sandara Park and Key of Shinee are also ardent followers of the brand, often seen wearing its cosy pieces.

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