Cover The first Schiaparelli salon-boutique in Asia is located at The Landmark Prince's building in Central, Hong Kong
The first Schiaparelli salon-boutique in Asia is located at The Landmark Prince's building in Central, Hong Kong
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In Schiaparelli's first salon in Asia, it's easy to understand that the legendary designer's greatest strength isn’t sheer fantasy, but the discipline that makes that fantasy intelligible
Schiaparelli’s first salon in Asia is tucked inside the Landmark Prince’s Building and accessible by appointment only. It’s a retail space in the Hong Kong space that resists the visual noise that often accompanies luxury openings. Instead, it unfolds quietly —more private apartment than retail boutique — revealing itself on its own terms.
That restraint is striking for a house synonymous with surrealism. But it also gets to the heart of what defines Schiaparelli today: the tension between fantasy and discipline. Wit, humour and imagination have always been central to the maison. What has evolved under creative director Daniel Roseberry is how those impulses have a sense of discipline and intent.
Above A sense of the boudoir, capturing how Schiaparelli clients might be getting ready in real life
A sense of the boudoir, capturing how Schiaparelli clients might be getting ready in real life
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Designed with architecture studio Halleroed, the salon draws from the spirit of Schiaparelli’s historic Parisian address at Place Vendôme, translated through an intimate, domestic lens. The space is arranged to feel like a sequence of rooms rather than a single open floor: a living room becomes a dressing room. Jewellery appears where you might expect something private, even personal. Trompe-l’œil details, celestial motifs and anatomical references surface subtly, rewarding attention instead of demanding it. Overhead, hand-drawn illustrations by Roseberry weave the maison’s visual language into the architecture itself.
Read more: A shocking life? 10 things to know about surrealist fashion designer Else Schiaparelli
Above Surrealist twist: door knob heels feature a signature Schiaparelli key hole
Surrealist twist: door knob heels feature a signature Schiaparelli key hole
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This measured approach reflects Roseberry’s broader direction for the house. Since 2019, he has sharpened Schiaparelli’s language rather than expanding it. The references to Elsa Schiaparelli’s collaborations with artists like Salvador Dalí and Jean Cocteau remain, but they are edited — intellectual, precise, and intentional. The effect is surrealism with structure.
The salon’s curation reinforces that idea. Alongside spring/summer 2026 ready-to-wear, the space presents Schiaparelli’s signatures: sculptural tailoring, trompe-l’œil knits, anatomical jewellery, and the Face and Secret bags.
Above The bathtub of bijoux and Faces; goods are cleverly integrated in witty storage spaces
Above By appointment only. The salon offers a dedicated space for clients to make their selections
The bathtub of bijoux and Faces; goods are cleverly integrated in witty storage spaces
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That quiet confidence helps explain why Hong Kong was chosen for Schiaparelli’s first Asian salon. This is a city fluent in coded luxury: discretion signals depth, and knowledge matters more than display. What Schiaparelli offers here is not immersion for immersion’s sake. It is something more restrained: a place where fantasy is held in check by rigour, and where imagination feels sharper because it is not over-explained.
Above The entrance to discover how Roseberry’s direction for the legendary house lives up to Schiaparelli's artistry, intellect and theatricality
The entrance to discover how Roseberry’s direction for the legendary house lives up to Schiaparelli's artistry, intellect and theatricality
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Karen Vera is the regional content director for Tatler Asia. Having led editorial strategy across Hong Kong, Singapore, Manila, Jakarta, and Shanghai throughout her career, she is a devoted culture vulture whose favorite party trick is naming every Oscar Best Picture winner from 1972 onwards. (Annie Hall won in 1977, by the way.)
