Cover Rimowa celebrates its newest seasonal collection with brand ambassadors Rosé and Lewis Hamilton at a star-studded event in Seoul
Rimowa celebrates its newest seasonal collection with brand ambassadors Rosé and Lewis Hamilton at a star-studded event in Seoul
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After over a hundred years of operations, Rimowa continues to revolutionise travel. This year, they showcase a collection that challenges design—with mint and papaya luggage
German luggage brand Rimowa welcomed summer in style on April 15, hosting an exclusive event in Seongsu, Seoul, as they revealed their latest seasonal colours—mint and papaya. According to the brand, mint is inspired by the pastel-hued buildings of tropical cities, while papaya draws similarities from a beachside sunset.
The colourful collection was released on April 25 in Korea and Greater China and on May 2 in the rest of the world.
More from Tatler: From Pharrell’s personal suitcase to iconic collabs: Rimowa CEO on the brand’s history, innovation and 125th anniversary exhibition in Tokyo
Apart from Rimowa’s immersive display of the suitcases in the new colour palette, another main highlight was the larger-than-life reflective papaya sculpture taking centre stage in the venue. Guests also enjoyed mint and papaya-themed cocktails and canapes to celebrate the occasion.
Above An array of min and papaya luggages on display
Above A papaya sculpture taking centre stage
An array of min and papaya luggages on display
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While these were all happening, fans outside were waiting to get a glimpse of global ambassadors Rosé and Lewis Hamilton, their phones and cameras at the ready.
The Formula 1 driver once shared how Rimowa helped him embrace a new point of view when travelling. “The more you take in, the more you can give out,” he says.
Related: RIMOWA Prepares Us For An Exciting Journey Ahead Of The New Year
Above Global ambassador and F1 racing driver Lewis Hamilton
Above Global ambassador and Blackpink’s Rosé
Global ambassador and F1 racing driver Lewis Hamilton
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Above Boyband EXO’s Baekhyun and Xiumin
Above Boyband SEVENTEEN’s Wonwoo and S.Coups
Boyband EXO’s Baekhyun and Xiumin
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Korean actor Rowoon, Seventeen’s Wonwoo and S.Coups, EXO’s Baekhyun and Xiumin, Treasure’s Haruto and Junkyu, as well as Thai actor and singer Mile Phakphum, also graced the festivities with their presence.
Select guests also wore their Rimowa accessories to the event, dancing along to Sohee, Howmini, and DJ Roots’s tunes throughout the evening.
CEO Hugues Bonnet-Masimbert once shared in a Tatler interview that “the way people travel has changed towards taking more responsibility, and [we want to] exemplify this change.” This is just one of the many steps the brand is taking to achieve that.
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Credits
Images: Rimowa
Anton San Diego, editor-in-chief of Tatler Philippines for 24 years and founding member of Manila House, blends his background in fashion and hospitality to shape the country’s leading voice on luxury and culture.
IG and Threads: @antonsd
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