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Uncover the essence of Never Still as German precision meets global excellence to the mesmerising score of Hans Zimmer
Travel is more than just a way to discover the world and seek personal improvement it also involves inner transformation. An innovator in top-quality luggage since 1898, RIMOWA, yet again, has released a campaign reinventing the travel scene. With a storytelling aspect into “Never Still 4” it goes beyond the traditional campaign and expounds on the meaning of travel. This campaign not only embraces the brand’s commitment to classic design and innovation but adds to the paradigm of storytelling.
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At the heart of the campaign is the composition by renowned composer Hans Zimmer. Zimmer’s talent and ability to invoke emotion in his musical pieces are showcased. His compositions ring true with the campaign's central message; an invitation to travel the world and be impacted by it—from the anthemic brand film to the trio of shorter films emphasising each luminary's trip.
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Travel is more than just a way to discover the world and seek personal improvement but also inner transformation, the campaign pushes this message forward with the three stories that make up the project. The world-class athlete Sir Lewis Hamilton, the K-pop superstar Rosé, whose creative path reflects the spirit of exploration, and the football prodigy Kylian Mbappé, whose ascent in the game represents the quest for greatness. All are stories that push boundaries.
“It was only through seeing new places and perspectives that I really learned to challenge my way of thinking and embrace the endless possibilities that the world holds. Home is where I reflect, but it’s through travel that I’m truly inspired,” says seven-time Formula 1 World Champion, Sir Lewis Hamilton, on discovering the world.
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Then Rosé expounds on the meaning of home, “Travel allowed me to expand my meaning of home. As travelling has become an essential part of my life, I’ve realised that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences and people that provide a sense of belonging.”
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Then there is football prodigy Kylian Mbappé, whose remarkable actions both on and off the game have inspired young people all across the world to change. “When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life,” Mbappé says.
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The campaign stands as evidence of the brand’s commitment to evolving with the fast-paced world. It prevails in the legacy of building luggage that stands the test of time as lifelong companions in the journey of self-discovery.
The campaign launches globally on September 7th 2023, across cinema, digital, OOH and print. For more information; visit rimowa.com
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