Cover Following the success of his stores at the Powerplant Mall and SM Aura, the designer is once again reimagining the Philippine retail experience
Following the success of his stores at the Powerplant Mall and SM Aura, the designer is once again reimagining the Philippine retail experience
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Following the success of his stores at the Powerplant Mall and SM Aura, the designer is once again reimagining the Philippine retail experience
Rhett Eala has always been front and centre in revolutionising the retail landscape in the Philippines. He has mastered the complex science of retail all while meeting a discerning market’s demand for elevated design, quality workmanship, accessibility, and wearability.
“I wanted to share the space with other local designers or labels that present a fresh and distinct take on Filipino design for everyday dressing,” begins Rhett. The 150-square meter space, located on the 2nd floor of Greenbelt 5, will carry curated pieces by Bitagcol by Jo Ann Bitagcol, TdLG by Tweetie de Leon Gonzales, and Ivarluski Aseron.
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In true form, Rhett’s very own collection for the space will feature design-driven everyday pieces that transition seamlessly from day to night. Silhouettes are decidedly easy and forgiving, which typically resonate with a retail audience. New patterns, prints, and colourways will be introduced as a continuation of Rhett’s distinct style narrative. As it has been for years, Rhett’s pieces are style staples that elevate any well-rounded wardrobe season after season.
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There is a common thread that binds everyone on the platform. Rhett expounds, “Through our shared point of view, we realized that there is more to dressing local than tribal or craft details. Wearing local clothes is also not just limited to formal gowns. It can be much more sophisticated yet wearable and accessible.”
Curated by Rhett
Bitagcol, TdLG and Ivarluski Aseron are the mainstays of the new Rhett Eala design platform. He confesses that this would be his first time curating a retail experience where pieces are not solely designed by him.
“It was important that designers showcased in the space share the same brand values, and standards in quality,” shares Rhett. Brand storytelling also factors into the curation process. Unique narratives told by each label or designer adds new layers and dimensions to the retail space. It also creates an entire design experience where the client and maker can truly connect.
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Retail collections will be on display alongside one-of-pieces at the Rhett Eala store in Greenbelt 5. “We also wanted to create a full experience of the brands by including showcase pieces,” he explains.
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A Tribute to the Design Community
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As Rhett began preparing for the new concept store, his primary intention was to create a space that would elevate and support the design community. “We have a design community in the country that’s brimming with talent and fresh new ideas,” he opines. By welcoming other designers to become part of the space, Rhett hopes to help the style community. He adds, “Especially for those who don’t have the brick-and-mortar space.”
Rhett also reveals that other guest designers will be invited as guest designers in the coming months. For the store opening, however, patrons can expect a refreshing and invigorated retail experience from Rhett along with mainstays Bitagcol, TdLg and Ivarluski Aseron.
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