Inspired by Japanese minimalism, Onitsuka Tiger’s SS23 fashion show offers a refreshing take on everyday basics
Onitsuka Tiger returned to Milan Fashion Week with a single message: minimalism is in. The Japanese fashion label showcased a unisex spring/summer 2023 collection designed by creative director Andrea Pompilio, who stripped away any unnecessary detail to offer clothes that can be worn everyday—just like your favourite Onitsuka Tiger’s sneakers.
The designs were rooted in Japanese minimalism, with details like adjustable drawstrings and oversized silhouettes borrowed from traditional Japanese clothing. In a further homage to the brand’s heritage, the collection was also entirely made in Japan, elevating each piece with skilful craftsmanship.
With a collection built on pared-back basics, how did Onitsuka Tiger keep things from looking boring? Below, we highlight five trends that transformed the everyday ensembles—and how you can incorporate them into your own approach to style.
Embrace the cape
Capes aren’t the first thing that comes to mind when you think of the summer, but Onitsuka Tiger would like to change that. This season, models came down the runway in flowy georgette blouses with capes draped from the neckline. The designs were simple and lightweight enough to be seen as wearable for the everyday, and this was further emphasised by the way they were casually paired with both shorts and track pants.
Drape your beach towel
Is it time to consider adding beach towels to your wardrobe? The poolside staple added weight (literally) to the looks at Onitsuka Tiger’s fashion show, draped as they were over tank tops and shorts. Featuring the brand’s logo on the exterior, the lengthy towels came in bright colours that matched with the rest of the models’ monochromatic ensembles (more on that later), and altogether created a very dramatic look that was meant to resemble the Japanese kimono.
Onitsuka Tiger kept things simple with outfits that featured a single hue, like sunny yellow or leaf green. Even if you’re not big on colours, you can still look striking with an all-white or all-black ensemble, as plenty of models at the fashion show demonstrated. With a straightforward palette, it’s the shapes, the silhouette and the cut of the pieces that come to the fore instead. Use this styling trick to emphasise a streamlined or oversized outfit.
Drawstrings, belts and patch pockets figured heavily into the styling of Onitsuka Tiger’s latest collection. These details lent a surprising utilitarian bent to the otherwise minimalist looks, but they were also practical. With the drawstrings, for example, tops and skirts could be adjusted to accentuate the body or simply hang loose for a more androgynous silhouette. Hidden zippers, meanwhile, allowed some of the nylon dresses to be shortened. Thanks to these details, each piece can be worn in plenty of ways—and that’s something to look out for the next time you shop for basics.
Headphones as accessories
Headphones are now as much a fashion accessory as they are a functional gadget to music fans. You’ve probably seen the ones by Apple and Sony; models like Bella Hadid and TikTok’s fashion influencers often flaunt them by hanging them around their necks. To truly stand out from the crowd, though, consider the jet-black headphones by Bang & Olufsen that were seen on the models at Onitsuka Tiger’s fashion show. Sleek, simple, and boasting high quality sound to make an audiophile swoon, the audio accessories certainly made a statement when styled with the understated outfits.