Avant-garde designer Sassa Jimenez says it’s empowering to be a contemporary artist who makes women shine through bold, fun and polished pieces.
Nothing else empowers fashion designer Sassa Jimenez more than making women look and feel exceptional through the help of her colourful and enigmatic pieces. Her style, which she describes as “feminine mixed with comfortable everyday pieces”, has been channelled in the works she has done through the years.
The 34-year-old artist is no stranger to the glitz and glamour on the runway. Her designs have been featured in several magazines and events across the Philippines; in 2009, she was selected as one of the presenters at the country’s most anticipated, bi-annual Philippine Fashion Week.
In an interview with Tatler, Jimenez shares how her love for fashion blossomed and what keeps her inspired when she is off the runway. “I started when I was about 19. It wasn’t until I was in design school that I fell in love with fashion design” she shares.
Her parents Abby and Ramon “Monet” Jimenez are both prominent in their respective industries. Abby is the chairperson of Publicis JimenezBasic advertising agency; Ramon is a former Tourism Secretary.
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Despite coming from different career paths, Jimenez reveals that her parents have always been supportive of her goals in life. “I was very lucky to have parents that were not only supportive but very encouraging of me taking up fashion design in an art school,” says Jimenez. “They knew it was something I loved so they did not want me to think twice about it. My family and friends were always in complete attendance at every event, every fashion show, this gave me more reason to keep going.”
The young designer earned her fashion degree at the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles, California where she graduated cum laude. “I felt like being around other students that were also interested in fashion inspired me to really pour myself into it. I had very passionate and inspiring teachers in school that really made me want to do well in my career.
When asked what she loves most about fashion, Jimenez says that she enjoys its “fast-paced” and “diverse” culture.
In her free time, Jimenez likes to watch different genres of movies and series. She also loves being in the presence of other creatives so she could keep her creative juices flowing. “I like to experience new things. Even if it means just watching movies and reading books that I do not usually choose. I also love talking to other creatives. This activity allows me to pick their brains and see things from a unique perspective,” she discloses.
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