Cover A shot of the Loewe Tomato Clutch (Photo: Loewe)
A shot of the Loewe Tomato Clutch (Photo: Loewe)
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The accessory of the summer is finally available as part of Loewe’s Paula’s Ibiza 2025 collection
There’s no denying Loewe’s trademark whimsy and aptitude for world building. After all, the brand’s uncanny ability to adapt to the times and engage with its enthusiastic following are exactly what makes it such a celebrated cornerstone of fashion today. Enter the Loewe Tomato clutch. It’s the perfect example of how internet culture and high fashion can come together to create an instant frenzy. The summer fruit-shaped accessory is finally available as part of the Paula’s Ibiza 2025 collection.
The tomato clutch can trace its origins to an exchange on social media in June 2024, when a X user posted a photo of a plump, glossy red heirloom tomato. Another user commented on the image with the remark, “This tomato is so Loewe I can’t explain it.” The tweet quickly soared in popularity, with users noting how the fruit’s natural shape aligns with Loewe’s playful design ethos.
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Then-creative director Jonathan Anderson noticed the viral exchange and shared it on his Instagram account. And within says, he unveiled a video of the tomato clutch, captioned “Loewe meme to reality.”
The clutch is crafted to closely mimic the shape and surface of a large heirloom tomato. It is constructed from a moulded metal frame covered nappa lambskin, a supple and pliable leather chosen for its ability to mimic the ribbed texture of the red, ripe fruit. The bag is sculpted with curves, folds and grooves that replicate the tomato’s natural look. Its top consists of a golden leafy crown which serves as a functional lock and handle.
See also: The Margaux, the Speedy and more: iconic bags from each decade since the 1950s
Transforming overnight from internet meme to luxury accessory, the tomato clutch highlights Loewe—and Anderson’s—unique ability to harness viral moments and translate them into sophisticated, luxurious accessories. It’s an approach that not only resonates with younger audiences, but strengthens Loewe’s reputation as a brand unafraid to adapt and experiment.
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About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
