Marc Jacobs Pre-Fall 2025: A stylish city stroll with Doja Cat

The hero piece of the campaign, the Dual Bag, speaks to understated luxury with its supple leather, defined double stitching and gilded accents, equally at ease during the day or after dark. For a spirited edge, the Snapshot Pochette, petite and playful, offers versatility thanks to its clever strap design. Meanwhile, the Large Denim Chain Sack delivers a tougher aesthetic, with rugged fabric offset by industrial-style chain detail, capturing a quietly rebellious mood. Rounding off the collection, the Glam Claw Clip Shoulder Bag exudes drama with its statement clasp, dialling up the bold factor.

It’s become something of a tradition—each time Marc Jacobs debuts a new collection in Vietnam, style aficionados gather in droves. The Pre-Fall 2025 showcase was no different. Held at the brand’s store in Saigon Centre Shopping Mall, Ho Chi Minh City, the event drew an impressive cast of names, including Suboi, ABG Tina, Mayonair and Lilthu.

The launch proved a treat for fashion insiders, complete with pulsing electronic beats, sneak peeks at standout pieces, and a Marc Jacobs-branded take on the classic Tic Tac Toe game.

A rare public appearance saw Suboi embracing a distinctly feminine silhouette, complemented by delicately applied makeup—marking a striking transformation for the star at the Vietnamese launch.

ABG Tina, on music duties for the evening, stayed true to her sultry, confident aesthetic. The sought-after DJ has become something of a fixture at Marc Jacobs soirées.

Long known as Trinh Cong Son’s nephew, The Thien continues to carve a distinct path, building a fashion persona that feels both intentional and fresh. In a ribbed cardigan, paired with tailored denim and cinched with a broad belt, he completed the look with a spirited denim handbag embroidered with flair.

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Widely recognised through reality survival shows such as Boys Planet and Starlight Boys, CongB channels a rugged, masculine energy in Marc Jacobs’ signature denim-on-denim ensembles.

Mayonair turned heads in a Y2K-inspired denim skirt paired with a cropped baby tee. Her choice of a knitted The Sack Bag and delicate lace gloves gave the look a playful yet fashion-forward twist.

Lilthu, ever loyal to her sultry aesthetic, opted for faded shorts teamed with a distressed truck jacket. All eyes, however, were drawn to the petite The Tote Bag she kept close, a favourite of the social media star.

Also embracing a sultry theme, Hmeuu and Lupita captured the moment in radiant style, balancing form-fitting tops with more relaxed bottoms to striking effect.

Appearing this time not behind the decks but as a bona fide fashionista, Techno Witch Bubi Tran made a statement in a structured denim jacket and an asymmetrical slit skirt. A studded mini sack added a gritty edge to the ensemble.

Michael Truong opted for simplicity with impact, anchoring his look around the oversized The Tote Bag—effortlessly stylish and pared-back in all the right ways.

With the Pre-Fall 2025 collection, Marc Jacobs once again reinforces its place at the forefront of fashion’s evolving narrative. The presence of Gen Z’s distinctive voices brings an invigorating energy to the collection’s spirit, underscoring the brand’s close affinity with a generation unafraid to explore and assert its identity. This latest offering brims with inspiration, an open invitation to reimagine personal style with boldness and ease, especially for those who dress not to fit in, but to stand out.

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