Cover Johnathan Hanh Nguyen brings Stefano Ricci from Florence to Vietnam
Johnathan Hanh Nguyen brings Stefano Ricci from Florence to Vietnam
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Johnathan Hanh Nguyen ushers Stefano Ricci from Florence to Vietnam, aligning with the rise of “quiet luxury” and curating an elevated shopping experience for the nation’s elite.
As “quiet luxury” takes centre stage among the global elite, Vietnam is undergoing its own transformation in both aesthetic appreciation and consumer sophistication. With an astute eye for such shifts, Mr Johnathan Hanh Nguyen, Chairman of IPPG Group, has charted a visionary course to bring Stefano Ricci, the esteemed Florentine menswear house celebrated for its commitment to refinement and discretion, to the Vietnamese market. Through DAFC’s stewardship, this endeavour signals a redefinition of luxury experience tailored to a new generation of connoisseurs. From architecture to attitude, every element is designed to speak to the values of craftsmanship, heritage and prestige.
Tatler Vietnam delves into this significant collaboration and the story behind it.
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Strategic vision of Mr Johnathan Hanh Nguyen
Recognising the growing appetite for personalisation, artistry and sophistication in global menswear, Mr Johnathan Hanh Nguyen had long foreseen the opportunity to bring Stefano Ricci to Vietnam. A dedicated patron of the brand for over a decade, he understands intimately its life philosophy, the rigour behind its craftsmanship, and the elevated standards it upholds.
As the figure shaping the development of Vietnam’s ultra-luxury landscape, Mr Nguyen has steered IPPG into a pioneering role, laying the foundation and guiding the market forward. The task of realising this vision fell to DAFC, a group subsidiary specialising in luxury brand operations. With more than 60 prestigious names in its portfolio, DAFC continues to play a crucial role in establishing a sophisticated retail ecosystem and setting new benchmarks for the Vietnamese market.
Above For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate
For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate
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For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate, cultivating emotional connection through immersive experience and shared identity.
A brand, a space crafted like a work of art
This is no ordinary brand partnership. The path to bringing Stefano Ricci to Vietnam spanned over two years and involved a meticulous, criteria-driven process.
Stefano Ricci is exacting in its selection of partners, preferring mature markets that can faithfully reflect the spirit of Florence, the city of its origin. Even the choice of flagship store location must meet stringent cultural, historical and architectural considerations.
Above The path to bringing Stefano Ricci to Vietnam spanned over two years and involved a meticulous, criteria-driven process
The path to bringing Stefano Ricci to Vietnam spanned over two years and involved a meticulous, criteria-driven process
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Above For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate
Above For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate
For Mr Nguyen, success lies not only in bringing luxury labels to Vietnam, but in allowing their values to resonate
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Each flagship must fulfil a precise vision—a prestigious address, expansive layout, architectural finesse, and carefully curated interiors. All elements must speak to the brand’s heritage and Florentine roots.
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Above After extensive negotiation and site visits, Vuon Hong at the Rex Hotel was selected for its storied position in the heart of District 1, Ho Chi Minh City
After extensive negotiation and site visits, Vuon Hong at the Rex Hotel was selected for its storied position in the heart of District 1, Ho Chi Minh City
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Above This historic setting offers more than location, it brings cultural resonance and aesthetic depth, making it an apt home for Stefano Ricci’s Vietnamese debut
This historic setting offers more than location, it brings cultural resonance and aesthetic depth, making it an apt home for Stefano Ricci’s Vietnamese debut
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After extensive negotiation and site visits, Vuon Hong at the Rex Hotel was selected for its storied position in the heart of District 1, Ho Chi Minh City. This historic setting offers more than location—it brings cultural resonance and aesthetic depth, making it an apt home for Stefano Ricci’s Vietnamese debut.
Above In partnership with Rex Hotel, DAFC undertook a significant renovation of the Rose Garden, transforming it into a space reminiscent of a Florentine villa
In partnership with Rex Hotel, DAFC undertook a significant renovation of the Rose Garden, transforming it into a space reminiscent of a Florentine villa
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Above Every detail, from design to material, was sourced and crafted in Italy, echoing the brand’s essence amid the vibrancy of Saigon
Above Every detail, from design to material, was sourced and crafted in Italy, echoing the brand’s essence amid the vibrancy of Saigon
Every detail, from design to material, was sourced and crafted in Italy, echoing the brand’s essence amid the vibrancy of Saigon
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In partnership with Rex Hotel, DAFC undertook a significant renovation of the Rose Garden, transforming it into a space reminiscent of a Florentine villa. Every detail, from design to material, was sourced and crafted in Italy, echoing the brand’s essence amid the vibrancy of Saigon.
Stefano Ricci—the spirit of Florence for men who lead the age
It is little wonder that Stefano Ricci has become the wardrobe of choice for heads of state, royalty, and global business icons. This is a brand created for men of depth and discernment, who value refinement and unspoken prestige. Every suit, tie, or shoe from Ricci is not merely worn—it expresses character, stature and a certain worldview.
Above The Stefano Ricci boutique blends traditional Italian artisanship with a bespoke client experience
Above This is a sanctuary where guests engage with heritage, converse with experts, and craft pieces that reflect their narrative
The Stefano Ricci boutique blends traditional Italian artisanship with a bespoke client experience
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Vietnamese gentlemen need no longer journey to Florence to enter the world of Ricci. The Stefano Ricci boutique, nestled within the Rose Garden at the Rex Hotel, blends traditional Italian artisanship with a bespoke client experience. More than a shopping destination, this is a sanctuary where guests engage with heritage, converse with experts, and craft pieces that reflect their narrative.
Above DAFC now invites discerning men on a voyage through the Stefano Ricci legacy
Above Fashion becomes the art of living, shaped by personality and presence
DAFC now invites discerning men on a voyage through the Stefano Ricci legacy
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DAFC now invites discerning men on a voyage through the Stefano Ricci legacy—where fashion becomes the art of living, shaped by personality and presence.
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Credits
Images: Stefano Ricci
