時尚數據權威的 Lyst 2023年終報告出爐!究竟誰能夠成為年度最多人追隨的時尚先鋒?一起來看。

隨著2023進入尾聲,時尚界開始盤點過去一年的種種時尚事蹟,時尚數據權威的 Lyst 在每季和年度都會公開時尚報告以及全球最熱門單品、品牌排行榜,然而風潮除了由一線大品牌創造,掀起狂熱還得交給這些 fashion icon 呢!去年最具影響力的著裝達人由Bella Hadid拿下,引領了Y2K風潮,工裝褲、造成 UGG 雪靴秒售罄,她所穿的服裝類似單品搜索量增加了 1900%,而今年又是誰能夠引領潮流?2023年度著裝、時尚情侶、社群病毒式傳播風格、新星崛起,時尚界各項稱霸主又是誰呢?讓我們揭曉!

延伸閱讀:2023最保值奢侈品牌排行:愛馬仕蟬聯轉售市場第一與Jane Birkin逝世有關!Goyard超越Chanel來到平均保值率100%,二手保值率怎麼看?
 

1. The Power Dresser 最具影響力著裝達人

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INDIO, CALIFORNIA - APRIL 15: Jennie of BLACKPINK performs at the Coachella Stage during the 2023 Coachella Valley Music and Arts Festival on April 15, 2023 in Indio, California. (Photo by Frazer Harrison/Getty Images for Coachella)
Above Jennie一人帶起芭蕾舞者時尚風潮。(Photo by Frazer Harrison/Getty Images for Coachella)
INDIO, CALIFORNIA - APRIL 15: Jennie of BLACKPINK performs at the Coachella Stage during the 2023 Coachella Valley Music and Arts Festival on April 15, 2023 in Indio, California. (Photo by Frazer Harrison/Getty Images for Coachella)
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NEW YORK, NEW YORK - MAY 01: Jennie Kim attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images)
Above Jennie 首次出席Met Gala穿上1990香奈兒連衣裙。(Photo by Jamie McCarthy/Getty Images)
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Above 今年五月Jennie為 Calvin Klein 推出膠囊系列。
NEW YORK, NEW YORK - MAY 01: Jennie Kim attends The 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at The Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Jamie McCarthy/Getty Images)

今年能夠擠下時尚圈最喜愛的時尚潮人Bella Hadid的就屬今年熱話不下的韓國大勢女團BLACKPINK 成員Jennie了!今年一整年可說是BLACKPINK最具影響力的一年!除了開啟全球巡演外,更登上Coachella主舞台成亞洲第一, Jennie一人帶起芭蕾舞者時尚風潮,並首次參演 HBO 的《The idol》,在坎城影展亮相外,首次出席Met Gala穿上1990香奈兒連衣裙。今年五月她為品牌 Calvin Klein 推出膠囊系列,並用自己的筆跡重新詮釋品牌標誌,此系列也在開賣第一天秒售罄,搜尋量增加了 22%。而 8 月在紐約穿著 Cecilie Bahnsen x Asics Mary-Jane 運動鞋使 Scandi 品牌的瀏覽量在 24 小時內飆升了 27%。 

 

2. The Front Row Dresser 看秀著裝達人

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PARIS, FRANCE - JANUARY 23: Kylie Jenner is seen during the Paris Fashion Week - Haute Couture Sring Summer 2023 on January 23, 2023 in Paris, France. (Photo by Arnold Jerocki/Getty Images)
Above Kylie Jenner is seen during the Paris Fashion Week - Haute Couture Sring Summer 2023. (Photo by Arnold Jerocki/Getty Images)
PARIS, FRANCE - JANUARY 23: Kylie Jenner is seen during the Paris Fashion Week - Haute Couture Sring Summer 2023 on January 23, 2023 in Paris, France. (Photo by Arnold Jerocki/Getty Images)
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Above Kylie Jenner 在 Schiaparelli 時裝秀場上亮相的那身不合理的螞蟻腰加上超完美沙漏型身材!
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Above Kylie Jenner 在 Schiaparelli 時裝秀場上亮相的那身不合理的螞蟻腰加上超完美沙漏型身材!

說道今年前排秀場穿搭,立刻印入眼簾的肯定都是凱莉珍娜 (Kylie Jenner) 在 Schiaparelli 時裝秀場上亮相的那身不合理的螞蟻腰加上超完美沙漏型身材!完全將此場秀的焦點轉移至自己身上,根本變成了他的個人T台秀!2023年初就先穿上了Schiaparelli 獅頭連身裙,在社群平台掀起了熱議,在 TikTok 上吸引了超過 640 億次觀看,9月她穿著水晶刺繡掛脖禮服出席時裝秀後,掛脖洋裝的搜尋量增加了 57%。在這兩場活動之間,她出席了 Jean Paul Gaultier、Prada 和 Acne Studios 等時裝秀,並隨後成為Acne Studios 2023 秋冬牛仔系列廣告的代言人,成為了Dirty Fit 風潮始祖! 

3. The Tour 巡迴演唱會

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STOCKHOLM, SWEDEN - MAY 10:  (Editorial Use Only) (Exclusive Coverage) Beyoncé performs onstage during the opening night of the “RENAISSANCE WORLD TOUR” at Friends Arena on May 10, 2023 in Stockholm, Sweden. (Photo by Kevin Mazur/Getty Images for Parkwood)
Above 碧昂絲穿上 Loewe 設計的「hands」連身衣後,使該品牌的搜尋量飆升了 140%。(Photo by Kevin Mazur/Getty Images for Parkwood)
STOCKHOLM, SWEDEN - MAY 10:  (Editorial Use Only) (Exclusive Coverage) Beyoncé performs onstage during the opening night of the “RENAISSANCE WORLD TOUR” at Friends Arena on May 10, 2023 in Stockholm, Sweden. (Photo by Kevin Mazur/Getty Images for Parkwood)
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AMSTERDAM, NETHERLANDS - JUNE 18: (EDITORIAL USE ONLY)(EXCLUSIVE COVERAGE) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at Johan Cruijff Arena on June 18, 2023 in Amsterdam, Netherlands.  (Photo by Kevin Mazur/WireImage for Parkwood)
Above 碧昂絲的文藝復興世界巡迴演唱會。(Photo by Kevin Mazur/WireImage for Parkwood)
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WARSAW, POLAND - JUNE 27: (EDITORIAL USE ONLY)(EXCLUSIVE COVERAGE) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at PGE Narodowy on June 27, 2023 in Warsaw, Poland. (Photo by Kevin Mazur/WireImage for Parkwood)
Above 碧昂絲的文藝復興世界巡迴演唱會。(Photo by Kevin Mazur/WireImage for Parkwood)
AMSTERDAM, NETHERLANDS - JUNE 18: (EDITORIAL USE ONLY)(EXCLUSIVE COVERAGE) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at Johan Cruijff Arena on June 18, 2023 in Amsterdam, Netherlands.  (Photo by Kevin Mazur/WireImage for Parkwood)
WARSAW, POLAND - JUNE 27: (EDITORIAL USE ONLY)(EXCLUSIVE COVERAGE) Beyoncé performs onstage during the “RENAISSANCE WORLD TOUR” at PGE Narodowy on June 27, 2023 in Warsaw, Poland. (Photo by Kevin Mazur/WireImage for Parkwood)

2023年從泰勒絲 (Taylor Swift) 到新世代拉丁天后蘿莎莉雅(Rosalia) ,2023 年充滿了時尚融合音樂的舞台傳奇!碧昂絲(Beyoncé)的文藝復興世界巡迴演唱會擁有超過 600 套專為演唱會設計的訂製服裝,其中有 150 套更是從未穿過,就為了提供碧昂絲巡迴演唱會一場獨一無二的時尚盛宴。從 Alexander McQueen、Prada 和 Mugler 到 Anrealage、Brandon Blackwood 和 Tongoro。當碧昂絲穿上 Loewe 設計的「hands」連身衣後,使該品牌的搜尋量飆升了 140%。

4.The Fashion Couple 時尚情侶

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NEW YORK, NEW YORK - MAY 01: (L-R) Rihanna and A$AP Rocky attend the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Jeff Kravitz/FilmMagic)
Above Rihanna and A$AP Rocky attend the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" (Photo by Jeff Kravitz/FilmMagic)
NEW YORK, NEW YORK - MAY 01: (L-R) Rihanna and A$AP Rocky attend the 2023 Met Gala Celebrating "Karl Lagerfeld: A Line Of Beauty" at Metropolitan Museum of Art on May 01, 2023 in New York City. (Photo by Jeff Kravitz/FilmMagic)
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NEW YORK, NY - OCTOBER 3: ASAP Rocky and Rihanna are seen leaving Carbone restaurant after celebrating his birthday on October 3, 2023 in New York, New York. (Photo by MEGA/GC Images)
Above A$AP Rocky and Rihanna. (Photo by MEGA/GC Images)
NEW YORK, NY - OCTOBER 3: ASAP Rocky and Rihanna are seen leaving Carbone restaurant after celebrating his birthday on October 3, 2023 in New York, New York. (Photo by MEGA/GC Images)

蕾哈娜(Rihanna) 和A$AP Rocky 長期以來一直被視為音樂界最會著裝的情侶,且只要是他們合體出席任何活動都會變成該場合萬眾矚目的焦點。從金球獎、奧斯卡的紅毯亮相,到約會造型都是如此!儘管蕾哈娜在 Met Gala大遲到,但她的全白 Valentino 套裝仍然成為當晚最引人注目的造型之一。同時,這對夫婦對 Bottega Veneta 的喜愛使得該品牌的需求自 3 月以來增長了 35%;在 A$AP Rocky 手提粉紅色 Andiamo 包款後,搜尋量直增 263%。 

5.The Viral Moment 病毒式傳播

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PARK CITY, UTAH - MARCH 21: Gwyneth Paltrow is seen leaving court on March 21, 2023 in Park City, Utah. (Photo by MEGA/GC Images)
Above Gwyneth Paltrow 法庭穿搭透過低調高質感的穿搭品味展現,其中包括The Row、Celine 和Loro Piana 等品牌,這些品牌在Lyst 上的搜尋量增加了17%、26% 和25%。(Photo by MEGA/GC Images)
PARK CITY, UTAH - MARCH 21: Gwyneth Paltrow is seen leaving court on March 21, 2023 in Park City, Utah. (Photo by MEGA/GC Images)
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PARK CITY, UT - MARCH 23: Actress Gwyneth Paltrow enters the courtroom after a lunch break on March 23, 2023, in Park City, Utah. Terry Sanderson is suing actress Gwyneth Paltrow for $300,000, claiming she recklessly crashed into him while the two were skiing on a beginner run at Deer Valley Resort in Park City, Utah in 2016.  (Photo by Jeff Swinger-Pool/Getty Images)
Above (Photo by Jeff Swinger-Pool/Getty Images)
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PARK CITY, UTAH - MARCH 30:  Actor Gwyneth Paltrow enters court before the reading of the verdict in her civil trial over a collision with another skier on March 30, 2023, in Park City, Utah. The jury found retired optometrist Terry Sanderson "100 percent" at fault in the mishap that occurred during a run at Deer Valley Resort in Park City, Utah in 2016. Paltrow was awarded the $1 for which she had countersued.  (Photo by Rick Bowmer-Pool/Getty Images)
Above (Photo by Rick Bowmer-Pool/Getty Images)
PARK CITY, UT - MARCH 23: Actress Gwyneth Paltrow enters the courtroom after a lunch break on March 23, 2023, in Park City, Utah. Terry Sanderson is suing actress Gwyneth Paltrow for $300,000, claiming she recklessly crashed into him while the two were skiing on a beginner run at Deer Valley Resort in Park City, Utah in 2016.  (Photo by Jeff Swinger-Pool/Getty Images)
PARK CITY, UTAH - MARCH 30:  Actor Gwyneth Paltrow enters court before the reading of the verdict in her civil trial over a collision with another skier on March 30, 2023, in Park City, Utah. The jury found retired optometrist Terry Sanderson "100 percent" at fault in the mishap that occurred during a run at Deer Valley Resort in Park City, Utah in 2016. Paltrow was awarded the $1 for which she had countersued.  (Photo by Rick Bowmer-Pool/Getty Images)

又一樁時尚法庭案成風暴式擴散!繼假名媛真詐欺的安娜索羅金法庭時尚受到社群媒體大力傳播外,此次葛妮絲·派特洛 (Gwyneth Paltrow) 為了2016年在滑雪場發生撞傷人的事故現身猶他州民事法庭,在不知不覺中竟成了「寧靜的奢華」時尚穿搭範本,在社群媒體同樣掀起熱潮,葛妮絲·派特洛的法庭衣櫥沒有LOGO,或是太容易識別的品牌和花哨的顏色,反是透過低調高質感的穿搭品味展現,其中包括The Row、Celine 和Loro Piana 等品牌,這些品牌在Lyst 上的搜尋量增加了17%、26% 和25%。

6.The Rising Star 新星崛起

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LONDON, ENGLAND - SEPTEMBER 16: Kit Connor was seen wearing black pants, a white tanktop, a silver ring and a cropped black and white striped shirt with white collar before JW Anderson Fashion Show during London Fashion Week September 2023 at the  on September 16, 2023 in London, England. (Photo by Jeremy Moeller/Getty Images)
Above 憑藉在 Netflix 熱門劇集《Heartstopper》中的突破性角色,Kit Connor 迅速成為 Z 世代的下一個時尚偶像! (Photo by Jeremy Moeller/Getty Images)
LONDON, ENGLAND - SEPTEMBER 16: Kit Connor was seen wearing black pants, a white tanktop, a silver ring and a cropped black and white striped shirt with white collar before JW Anderson Fashion Show during London Fashion Week September 2023 at the  on September 16, 2023 in London, England. (Photo by Jeremy Moeller/Getty Images)
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PARIS, FRANCE - SEPTEMBER 29: Kit Connor attends the Loewe Womenswear Spring/Summer 2024 show as part of Paris Fashion Week  on September 29, 2023 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Loewe)
Above (Photo by Pascal Le Segretain/Getty Images for Loewe)
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LONDON, ENGLAND - SEPTEMBER 14: Kit Connor attends Vogue World: London 2023 at Theatre Royal Drury Lane on September 14, 2023 in London, England. (Photo by Gareth Cattermole/Getty Images)
Above (Photo by Gareth Cattermole/Getty Images)
PARIS, FRANCE - SEPTEMBER 29: Kit Connor attends the Loewe Womenswear Spring/Summer 2024 show as part of Paris Fashion Week  on September 29, 2023 in Paris, France. (Photo by Pascal Le Segretain/Getty Images for Loewe)
LONDON, ENGLAND - SEPTEMBER 14: Kit Connor attends Vogue World: London 2023 at Theatre Royal Drury Lane on September 14, 2023 in London, England. (Photo by Gareth Cattermole/Getty Images)

憑藉在 Netflix 熱門劇集《Heartstopper》中的突破性角色,Kit Connor 迅速成為 Z 世代的下一個時尚偶像!#KitConnorFashion 在 TikTok 上產生的 59 億次觀看次數就證明了這一點。Connor 的衣櫥裡藏著JW Anderson、Acne Studios、Feng Chen Wang 和Carhartt 等品牌的單品,身著閃亮的Loewe 套裝出現在《Vogue World》雜誌上後,該品牌加上「閃閃發光」的搜尋量飆升了56%。 

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Keira Lu
Fashion Editor, Tatler Taiwan
Tatler Asia
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Keira Lu

Fashion Editor, Taiwan

keira.lu@tatlerasia.com