PARIS, FRANCE - JULY 04: Model Mariacarla Boscono wears a black Burberry trench coat, sheet black dress covering with a gold lining, black bra top, black leggings, black Maison Margiela Tabi Mary Jane leather flats outside the Schiaparelli show at Musée des Arts Décoratifs during Couture Fashion Week Fall/Winter 2022 on July 04, 2022 in Paris, France. Eva (L) wears a brown shirt, white leather bag, white cotton pants, black loafers. Photo by Melodie Jeng/Getty Images)
Cover Photo by Melodie Jeng/Getty Images
PARIS, FRANCE - JULY 04: Model Mariacarla Boscono wears a black Burberry trench coat, sheet black dress covering with a gold lining, black bra top, black leggings, black Maison Margiela Tabi Mary Jane leather flats outside the Schiaparelli show at Musée des Arts Décoratifs during Couture Fashion Week Fall/Winter 2022 on July 04, 2022 in Paris, France. Eva (L) wears a brown shirt, white leather bag, white cotton pants, black loafers. Photo by Melodie Jeng/Getty Images)

時尚數值權威 Lyst 發布了 2023年第三季度最熱門排行榜,並發布了10樣Q3最熱門的單品,從前10名來看光是鞋款就佔了6個名次,可見時尚迷們鞋櫃永遠少一雙鞋!一起來看看你的「愛鞋」是否登上最熱門指標吧!

Lyst 為一家時尚科技數值公司,將平台內外的搜尋、產品瀏覽和銷分析,並納入三個月內全球社交媒體提及、活動和參與度統計數據,在每年每個季度以及年度推出最熱門排行。2023第三季度最熱門單品前十名包含了第九名的Prada 3D 花朵高跟鞋、第八名的 New Balance 550 鞋款、第六名的Tory Burch 穆勒鞋等等,前十名的占位中就有六個名次都是鞋子,說明了鞋子在淘汰率高且推陳出新頻繁的時尚銷售中,是最好入手、也最好更新與搭配的單品。

再説,我們也了解時尚設計師最大煩惱的就是在設計與商業間做取捨,打造爆款似乎是每個設計師的使命!因此在眾多的鞋款當中,究竟是哪六款能夠突破重圍拔得「最熱門商品」頭籌呢?一起來看!

延伸閱讀:Lyst 2023 第三季度報告:Miu Miu熱度不減!榮登最熱門品牌排行榜首原因一次看!
 

2023年第三季最熱門產品No.1:Maison Margiela Tabi

Tatler Asia
PARIS, FRANCE - JULY 04: Model Mariacarla Boscono wears a black Burberry trench coat, sheet black dress covering with a gold lining, black bra top, black leggings, black Maison Margiela Tabi Mary Jane leather flats outside the Schiaparelli show at Musée des Arts Décoratifs during Couture Fashion Week Fall/Winter 2022 on July 04, 2022 in Paris, France. Eva (L) wears a brown shirt, white leather bag, white cotton pants, black loafers. Photo by Melodie Jeng/Getty Images)
Above (Photo by Melodie Jeng/Getty Images)
PARIS, FRANCE - JULY 04: Model Mariacarla Boscono wears a black Burberry trench coat, sheet black dress covering with a gold lining, black bra top, black leggings, black Maison Margiela Tabi Mary Jane leather flats outside the Schiaparelli show at Musée des Arts Décoratifs during Couture Fashion Week Fall/Winter 2022 on July 04, 2022 in Paris, France. Eva (L) wears a brown shirt, white leather bag, white cotton pants, black loafers. Photo by Melodie Jeng/Getty Images)
Tatler Asia
Above Maison Margiela Tabi 瑪麗珍鞋。

Maison Margiela Tabi 鞋近幾年的熱門程度有目共賭,但在第三季度竟成為熱門第一名,原因與一樁「失竊案」有關。在數位時代爆炸的時刻,一位女孩在 TikTok 分享與一位在交友軟體上認識的對象共度一晚後,發現她的Maison Margiela 瑪莉珍 Tabi 鞋竟然不見了!消息指出偷竊者為她度過一夜的男子,而目的是將偷來的鞋子轉送給了他的正牌女友!這個傳奇故在TikTok創造了 1.78 億的流量,也讓 Tabi 的搜尋量在 9 月激增了 342%。

2023年第三季最熱門產品No.4:Nike x Martine Rose Shox MR4

Tatler Asia
Above Nike x Martine Rose Shox MR4 鞋款
Tatler Asia
Above Nike x Martine Rose Shox MR4 鞋款

今年夏天,時尚和體育合作達到了高潮!今年7月 LVMH 宣布將贊助 2024 巴黎奧運。而 Martine Rose x Nike 2023 秋冬系列合作款恰逢女足世界杯,延續了 Rose 與 Nike 和雌獅隊的持續合作關係。已經很受歡迎的 Shox MR4 Mule 鞋新款的搜尋量激增 70%,使得這款混合運動鞋穆勒鞋成為本季第四名熱門產品。

2023年第三季最熱門產品No.5:Birkenstock Arizona

Tatler Asia
HAMBURG, GERMANY - AUGUST 16: Anne Philine (L) seen wearing a beige hat, a light blue shirt from SohoStudios, matching light blue SohoStudios shorts, a white Chanel clutch bag and creme white suede Birkenstock Arizona sandals; Elise Seitz (R) seen wearing white Celine sunglasses, a creme beige SohoStudios shirt, a matching creme beige shorts from SohoStudios, a beige bast basket shopper and beige suede Birkenstock Boston sandals, on August 16, 2022 in Hamburg, Germany. (Photo by Jeremy Moeller/Getty Images)
Above (Photo by Jeremy Moeller/Getty Images)
HAMBURG, GERMANY - AUGUST 16: Anne Philine (L) seen wearing a beige hat, a light blue shirt from SohoStudios, matching light blue SohoStudios shorts, a white Chanel clutch bag and creme white suede Birkenstock Arizona sandals; Elise Seitz (R) seen wearing white Celine sunglasses, a creme beige SohoStudios shirt, a matching creme beige shorts from SohoStudios, a beige bast basket shopper and beige suede Birkenstock Boston sandals, on August 16, 2022 in Hamburg, Germany. (Photo by Jeremy Moeller/Getty Images)
Tatler Asia
Above Birkenstock Arizona鞋款

如果有在關注歐美潮流,一定會發現勃肯鞋再次成為時髦指標,幾乎走在歐洲街頭10個人有7到8個人穿著勃肯鞋,一件仙氣飄飄的雪紡禮服搭配上舒適感受的勃肯鞋,衝突創意的做法跳脫既往服裝搭配框架,順應著時代感變,讓時尚圈注入一股前所未有的創意混搭風潮。而 Arizona 涼鞋款式也成為不管是休閒露營、街頭穿搭、衝突感搭配的首選,讓 Birkenstock 在第三季度依然熱門!

2023年第三季最熱門產品No.6:Tory Burch pierced mules

Tatler Asia
Above Tory Burch pierced mules.
Tatler Asia
Above Tory Burch pierced mules.

Tory Burch 正在將品牌徹底轉型跟上數位與千禧世代的腳步,我們可以發現品牌的風格轉換為更加繽紛高級的 #NewBurch,並在Bella Hadid、Emily Ratajkowski 和 Phoebe Bridgers 的加持下,Lyst 本季的搜尋量成長了 15%,Tory Burch 穿孔穆勒鞋在本季最熱門產品排行榜上名列第三!

2023年第三季最熱門產品No.8:New Balance 550

Tatler Asia
Above 泰勒絲在堪薩斯城酋長隊(Kansas City Chiefs) 橄欖球比賽中穿著New Balance 550 運動鞋亮相。
Tatler Asia
Above New Balance 550 紅白色系鞋款。

在美式足球時尚跨界中,Lyst Index 數據顯示泰勒絲(Taylor Swift)的效還是不容小覷!除了使男友 Travis Kelce 的球衣銷量增長了近 400%之外,泰勒絲在堪薩斯城酋長隊(Kansas City Chiefs) 橄欖球比賽中穿著New Balance 550 運動鞋亮相讓鞋款搜尋量飆升了44%。比賽結束後的幾天,這雙運動鞋在網路上被搶購一空,並在轉售網站上以原價 110 美元的三倍價格出現!

2023年第三季最熱門產品No.9:Prada 3D flower heels

Tatler Asia
Above Prada 3D flower heels.
Tatler Asia
Above Prada 3D flower 高跟鞋款。

2023 春夏和秋冬系列從秀場到服裝,處處都充滿著過目不忘花朵!且運用變得更加大膽和具象化,PRADA 2023秋冬系列在純潔優雅的白色尖頭鞋前頭,點綴了如同剪紙的立體花朵裝飾。在3D花朵趨勢的蔓延下,也讓品牌鞋款搜尋率飆升。

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Keira Lu
Fashion Editor, Tatler Taiwan
Tatler Asia
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Keira Lu

Fashion Editor, Taiwan

keira.lu@tatlerasia.com