Cover The famed Avenue of Stars in Hong
Kong
The famed Avenue of Stars in Hong Kong
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After a successful debut as creative director by Pharrell Williams, Louis Vuitton is bringing their Men’s Pre-Fall show to Hong Kong
History will be made on November 30, 2023, as Louis Vuitton is set to have its first Men’s pre-fall show at Hong Kong's Avenue of Stars. The much-awaited event will transform the Tsim Sha Tsui harbourfront into a mesmerising runway as it unfolds in collaboration with K11 Musea at Victoria Dockside.
Pharrell Williams, assuming the role of creative force behind Louis Vuitton Menswear earlier this year following Virgil Abloh’s passing, has played a pivotal role in charting the brand’s artistic course. His debut collection at Paris Fashion Week in June silenced critics and solidified his standing as a worthy successor. The collection resonated widely, attracting luminaries such as Rihanna, Beyoncé, and Lenny Kravitz, who gathered to witness Williams’s triumphant leadership of Louis Vuitton’s creative narrative.
Above Louis Vuitton Men’s spring/summer 2024 show
Louis Vuitton Men’s spring/summer 2024 show
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Bordering the Tsim Sha Tsui waterfront, the Avenue of Stars holds a distinguished status among visitors and residents alike. In addition to the venue being very picturesque, the show’s location is also a nod to the brand’s history. The first Louis Vuitton Boutique in Hong Kong opened in The Peninsula Hotel in Hong Kong in 1979, and various of the brand’s exhibitions were held there. The avenue, known to be Hong Kong’s epicentre of arts and culture, is framed by the captivating beauty of Victoria Harbour, soon to serve as the awe-inspiring stage for the vision of Louis Vuitton’s Men’s creative director.
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Above Pharrell Williams and Jay-Z during the spring/summer 2024 show
Pharrell Williams and Jay-Z during the spring/summer 2024 show
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The show will be live-streamed locally on digital billboards and globally via the Maison’s social channels, with Louis Vuitton inviting guests, residents, and international audiences worldwide to experience Hong Kong through a vibrantly sartorial lens.
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Credits
Images: Louis Vuitton
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