Cover Friends of the House Ayden Sng, Eric Chou, Cheryl Yang, Naphat Siangsomboon, Jeffrey Ngai attended Loro Piana’s spring-summer 2025 collection presentation in Taipei

The Taiwanese capital played host to Loro Piana’s love letter to linen and famous friends of the Italian institution

The paragon of luxury craftsmanship, Loro Piana, chose Taipei as the stage for the unveiling of its spring-summer 2025 collection in Asia. The stylish occasion was graced by a distinguished circle of famous friends of the house, including actress Cheryl Yang and singer Eric Chou from Taiwan, along with actors Jeffrey Ngai from Hong Kong, Nine Naphat from Thailand, and Ayden Sng from Singapore—all of whom, dressed in the Italian institution’s finest, revelled in its masterful presentation.

As we move further into the year of the wood snake, Loro Piana continues to surprise us with exemplifications of elegance and luxury, steadfast in its commitment to timeless tailoring for the ever-evolving needs of the modern wardrobe.

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Taipei, a city where East meets West in an intoxicating fusion of tradition and modernity, serves as a fitting backdrop for Loro Piana’s unparalleled elegance. Indeed, Taipei’s multifaceted identity of ancient Taoist temples, cutting-edge technology, and sophisticated high society, mirrors the brand’s own ethos: timeless, forward-thinking and ever-attuned to the finer things in life.

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Above In shades of signature cream and browns, the entrance to Loro Piana’s spring-summer 2025 presentation in Taipei 101 exudes refined elegance

The presentation took place at Ambi Space One, a dynamic space located in the iconic Taipei 101—a landmark that needs no introduction. The space was transformed to reflect the theme of “All About Linen”; enveloping guests in a curated environment that echoed the lightness and ease that define the collection. Natural earth tones permeated the space, with jute upholstery and printed wooden panels creating a tactile experience that felt both grounded and luxurious. Loro Piana’s designs speak to a moment in time (read: 2025) where consumers of fashion are now dressing themselves with brands that blend innovation and heritage with a contemporary sensibility.

This collection is also a testament to Loro Piana’s century-long mastery of linen, a fabric synonymous with the season’s relaxed luxury. Boasting incredible breathability and sophistication, linen serves as the backbone of the spring-summer 2025 collection. It represents not only a homage to the brand’s storied past but also an interpretation of modern luxury. Loro Piana’s iconic linen is elevated through the delicate fusion of heirloom fibres such as cashmere, silk, and Sopra Visso wool—culminating in a collection that is simultaneously fresh, timeless and perfect for the modern discerning customer.

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Above At once quiet and opulent, Loro Piana’s spring-summer 2025 presentation in Taipei is also understated to a hilt. On display were the season’s hottest colours and textures that will be perfect punctuations for your sartorial repertoire

In this new chapter, the pieces are fluid yet structured, lightweight but rich in texture, and each detail reveals the bespoke savoir-faire that has been Loro Piana’s signature since its inception. The silhouettes speak to a future where modernity and tradition are no longer in opposition but work in harmony to create something far greater than the sum of its parts.

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New accessories were also introduced, demonstrating the maison’s ability to extend its vision into functional luxury. The women’s Ghiera Tote, Extra Drawstring Backpack, and Extra Evening Clutch are sophisticated yet practical, designed to accompany the modern woman through her busy days and serene nights. For the men, the Hobo Bale Bag and Loom Weekender combine craftsmanship and versatility, their materials carefully selected to evoke both a sense of exploration and understated elegance.

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Above Forming part of the Singaporean style contingency, actor Ayden Sng is a masterclass in marrying style with personality at Loro Piana’s spring-summer 2025 presentation in Taipei

The venue, adorned with linen flowers, effortlessly mirrored Taipei’s own blend of modernity and tradition, inviting guests into Loro Piana’s world of subtle luxury. Much like the city itself, where beauty and sophistication are conveyed with quiet grace rather than ostentation, the latest collection is a testament to Loro Piana’s enduring legacy of craftsmanship, heritage and innovation. With its seamless fusion of timelessness and forward-thinking design, Loro Piana offers a glimpse into the future of luxury, perfectly embodied in the dynamic spirit of Taipei.

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Images: Loro Piana

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