Cover The event featured trademark items usually spotted around college campuses (Photo: Julianna Cabili)
The event featured trademark items usually spotted around college campuses (Photo: Julianna Cabili)
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The luxury brand’s spring/summer 2024 campaign draws playful inspiration from student life
Pack your lunches and take your seats! The term has commenced at Longchamp University. The French luxury house, known for its mainstay leather goods, recently launched an energetic campaign for its new spring/summer collection influenced by life on campus.
The collection’s launch in the Philippines was commemorated by an eclectic celebration last February 28. The event, held at the Atrium at Enderun College, brimmed with energy, as attendees dressed to the nines in their best university-inspired attire.
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Above The event featured trademark items usually spotted around college campuses (Photo: Julianna Cabili)
Above The event featured trademark items usually spotted around college campuses (Photo: Julianna Cabili)
The event featured trademark items usually spotted around college campuses (Photo: Julianna Cabili)
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Longchamp University’s concept takes cues from the Seventies style combined with Generation Z aesthetics and celebrates the timelessness of youth culture. Think classic college flicks like Animal House and Van Wilder teaming up with sartorial elements from Gossip Girl. The collection spotlights Le Pliage totes emblazoned with the brand’s name in letterman font and decked out in eye-catching colourways.
The launch represented the campaign’s vision, as the venue was decorated with lockers, foosball tables and vending machines. The lively crowd danced to a playlist of electronic beats courtesy of DJ Christi McGarry and guests sipped on a curated selection of free-flowing cocktails.
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Above Longchamp University SS24 Campaign images shot by Elaine Constantine (Photo: Courtesy of Visions PR)
Above Longchamp University SS24 Campaign images shot by Elaine Constantine (Photo: Courtesy of Visions PR)
Longchamp University SS24 Campaign images shot by Elaine Constantine (Photo: Courtesy of Visions PR)
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As for the campaign’s official images, the brand secured the services of renowned photographer and director Elaine Constantine, known for her upbeat imagery and portrayals of youth culture.
Longchamp Creative Director Sophie Delafontaine explains, “[Constantine] is quite brilliant at conveying energy and joie de vivre. I really wanted an upbeat campaign, because it’s important to accentuate the positive, and she excels in the art of creating images that are full of happiness and optimism.”
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About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
