Cover Fendi x FRGMNT x POKÉMON Mini Baguette - Dratini & Baguette Pouch - Dragonite
Fendi x FRGMNT x POKÉMON Mini Baguette - Dratini & Baguette Pouch - Dragonite
1 / 1
The famous Japanese animated series forays into the luxury space again, partnering with Fendi and Hiroshi Fujiwara’s Fragment Design for a limited collection inspired by the Year of the Wood Dragon
Get ready to ring in the year of the dragon with Fendi. Celebrating the Lunar New Year, the brand has revealed a collection of whimsical pieces in partnership with the Pokémon Company and Hiroshi Fujiwara of Fragment Design (FRGMT).
This collaboration is the latest addition to the fashion house’s creative initiative called ‘Friends of FENDI’, a series of projects and collaborations built on the vision to fuse multiple perspectives of the fashion industry.
Reinterpreting the Fendi aesthetic with Pokémon's signature playfulness, the collection spotlights Dragon-type Pokémon on emblematic pieces like the Baguette, Peekaboo ISeeU and Mon Trésor women’s bags. The lineup also includes a range of leather goods, relaxed clothing and brass jewellery–all bearing the likeness of beloved figures Dragonite, Dragonair, and Dratini.
More from Tatler: This Fendi collection by Kengo Kuma treads the fine line between architecture and fashion—and does so harmoniously
Above Fendi x FRGMNT x POKÉMON A special embroidered Baguette - Dratini, Dragonair and Dragonite
Above Fendi x FRGMNT x POKÉMON Men's Baguette Soft Trunk - Dragonite
Fendi x FRGMNT x POKÉMON A special embroidered Baguette - Dratini, Dragonair and Dragonite
1 / 2
Those well-versed in the streetwear scene may recognise Fujiwara's name as one of its most significant tastemakers, whose pioneering creativity shaped how global fashion operates today. “It’s a living history that Hiroshi Fujiwara adds to with both FRGMT and Pokémon; he’s taken our handbags and made them into mini pop monuments,” says Silvia Venturini Fendi, the brand’s artistic director of accessories and menswear.
This isn’t the first time a stately Maison shared the spotlight with Pokemon’s quirky characters. Tiffany & Co debuted a creative partnership with contemporary artist Daniel Ashram and the Pokémon Company last November 2023, showcasing the distinctive poké ball in the jewellery house’s trademark blue, accompanied by a sterling silver Pikachu pendant accented with diamonds.
In case you missed it: Tiffany & Co unveils a capsule collection inspired by ROSÉ
A collaboration with Longchamp, released in October 2020, featured the adorable yellow monster displayed on their Le Pliage tote among an extensive lineup of bags and accessories. Comme des Garçons received the Pikachu treatment in 2022 on select apparel pieces.
It is worth noting that today’s luxury brand target audience ranges from 25 to 44 years old—those who grew up watching Pokémon and collecting related merchandise during those formative years.
Fendi follows a trend of nostalgia unmistakably dominating the world of fashion. From the revival of Y2K fashion to the evergreen obsession with ‘90s street style, there’s no telling which brand will be the next to jump on the bandwagon. After all, the industry is in a perpetual state of reinvention.
NOW READ
Men’s handbag: cop or drop? See from BTS’ Taehyung, Zico, Jaden Smith and more
Who made the cut? Take a look at our top 10 style stories of 2023
Credits
Images: Courtesy of Fendi
About
Julianna has been interested in leading a literary life since she first read Frances Hodgson Burnett's A Little Princess at eight. Before working with Tatler, she was an archive intern at The Center for Fiction in Brooklyn, New York. She is a textbook Pisces who devotes most of her spare time to her crochet projects, watching classic films, and going through her never-ending pile of unread books. She studied creative writing, global literature and art history at Sarah Lawrence College, graduating with a Bachelor of Arts degree in 2022. Toni Morrison, Nora Ephron, Clarice Lispector and Jia Tolentino are among her all-time favourite writers.
Work
Julianna writes about fashion, beauty, sustainability, and the arts. She is always keen on conducting interviews with talented women who are changing the game in their respective fields.
For event invites and story leads, hit her up at julianna.cabili@tatlerasia.com
