Cover Loewe’s power lies in its paradox: unshowy yet unforgettable, historical yet futuristic—embodied so perfectly by Greta Lee
Loewe’s power lies in its paradox: unshowy yet unforgettable, historical yet futuristic—embodied so perfectly by Greta Lee
1 / 1
Greta Lee and Josh O’Connor step into Loewe’s quietly surreal world, where blurred reflections, sculptural silhouettes and reimagined classics build a wardrobe of mystery and modernity
For those fluent in fashion’s quieter codes, Loewe speaks volumes. Long before the cult Puzzle bag or the viral anthurium dress, the Spanish institution has stood apart—not with spectacle, but with sensibility. Founded in Madrid in 1846 as a leather-making collective, Loewe has, over the decades, transformed into one of fashion’s most artistically revered houses. Its commitment to craft, intellectual design, and avant-garde subtlety has made it a darling among collectors, critics, and cultural aesthetes alike.
In recent years, Loewe has taken on a near-mythic quality—somewhere between gallery object and cult uniform.
Above Loewe’s tailoring unravels and reassembles itself—melting shoulders, asymmetric hems modelled by ambassador Josh O’Connor
Loewe’s tailoring unravels and reassembles itself—melting shoulders, asymmetric hems modelled by ambassador Josh O’Connor
1 / 1
It doesn’t chase trends; it contorts them into new shapes. Fashion students dissect its draping like a masterclass in geometry, while design purists obsess over its materials: butter-soft napa, architectural jacquards, metallic crinkle satins. To wear Loewe is to be in the know.
In case you missed it: Our favourite Loewe Puzzle 10 bags
The Fall/Winter 2025 pre-collection continues this lineage, and arrives not as a flashbulb moment, but as an unfolding story—deliberate, cerebral, and textural. Captured through the lens of photographer Gray Sorrenti, the campaign features actors Greta Lee and Josh O’Connor in a series of modernist interiors. Yet this is no mere celebrity vehicle. The real star is the silhouette—abstract yet wearable, sculptural yet fluid. Loewe’s pre-fall wardrobe speaks in hushed tones but complex grammar.
Above When it comes to Loewe, fashion becomes less a performance and more a proposition in form, texture, and thought
When it comes to Loewe, fashion becomes less a performance and more a proposition in form, texture, and thought
1 / 1
Tailoring, a pillar of the house’s modern resurgence, is pushed even further here. Blazers melt at the shoulder, hems twist off-centre, and waists are suggested, not cinched. A palette of greys, oxbloods and ivories underscores the house’s affection for restraint, while florals and folds inject quiet play. And always, there is leather: precise, polished, and pervasive.
This season’s accessories extend the dialogue. The beloved Puzzle bag reappears, either pared-back or embellished with a punkish biker belt. The Madrid—now in soft grained calfskin—balances rigour with pliability. The Roll-top Backpack arrives in tactile new textiles, while the Ola, with its frilled edge, adds a whisper of camp to the minimalist lexicon.
Above Between posture and pause, Greta Lee and Josh O’Connor become vessels for Loewe’s unforgettable elegance
Between posture and pause, Greta Lee and Josh O’Connor become vessels for Loewe’s unforgettable elegance
1 / 1
Greta Lee and Josh O’Connor inhabit this world like well-dressed phantoms—resting, writing, remembering. Are they actors between scenes or thinkers deep in process? The images offer no answers, only mood. In one, Lee clutches the Madrid as she gazes downward in thought; in another, O’Connor leans into a sofa, eyes trained on the camera, leather blouson creased just so. There is a sense of pause throughout—as if the garments are still deciding who they belong to.
That is the genius of Loewe: each piece isn’t just worn, it’s inhabited. It doesn’t demand attention; it earns intrigue. For those attuned to fashion’s most refined frequencies, the Fall/Winter 2025 pre-collection is an ode to dressing with depth.
NOW READ
Inside the Loewe Foundation Craft Prize 2025: A celebration of global artistry and excellence
Meet Didi Ng Wing Yin, Hong Kong’s first Loewe Foundation Craft Prize finalist
Singaporean artist Ashley Yeo shortlisted for the 2018 Loewe Craft Prize
Adriel Chiun is the Branded Content Editor of Tatler Singapore.
