Cover Baed Stories is a lingerie brand offering stylish undergarments for women (Photo: courtesy of Baed Stories)
Baed Stories is a lingerie brand offering stylish undergarments for women (Photo: courtesy of Baed Stories)
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From retailers that put women’s comfort at the forefront to brands that lean into embracing one’s sexuality, these are the places to shop for lingerie to feel good about yourself all year round
Lingerie has long had a reputation for being designed for the “male gaze”, however in recent years, more lingerie brands are considering women’s practical and emotional needs, and offering collections that are as comfortable as they are chic.
While some brands are taking traditional undergarments such as stocking garters and slip dresses and giving them a contemporary makeover, others are leaning into the delicacy and beauty of lace lingerie to help empower women’s self-confidence and sexuality. Read on to find out where you can get your hands on lingerie that will provide ample support while making you look stylish.
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1. Sheer Lingerie
Sheer Lingerie is a boutique in Hong Kong that puts women’s bodies and comfort first: if you’re unsure of your bra size, the staff will get you fitted in spacious fitting rooms so you can shop for the correct undergarments that best fit your body. With a stylish selection of lingerie brands, including Agent Provocateur, Coco de Mer and Studio Pia, you can find colourful, printed and playful undergarments suitable for everyday wear or special occasions.
2. Skims
Kim Kardashian’s brand Skims has made a mark in the undergarment industry with its inclusive selection of bodywear and shapewear in different shades of nude. Its latest offering includes Luxe Lingerie, starring singer Lana Del Rey in the campaign imagery, that reflects design tropes of ’50s meets ’90s style lingerie with bustiers, bras and underwear in pastel satin with lace panels.
3. Fox Lingerie
Fox Lingerie is a Ukrainian lingerie brand that encourages women to embrace their sensuality and self-love. The label’s practical bra styles are juxtaposed with surprise cut-out details and its bodysuits play with transparency through sheer panels. The brand also uses bold colours, geometric straps and striking embroidery to make undergarments as stylish as outer garments.
4. Perilla Lingerie
British brand Perilla Lingerie takes minimalistic bras, underwear and bodysuit styles and elevates them using eye-catching animal prints and fine lace spun in modern patterns to create a chic and cheeky selection of lingerie. While some pieces feel futuristic, others evoke romanticism. The brand also makes matching accessories such as gloves, slips and stockings.
5. Baed Stories
If you’re looking for lingerie that is tasteful and yet can aid in a bit of role-playing in the bedroom, look towards Ukrainian brand Baed Stories, which makes high-quality fantasy garments. Whatever style you’re looking for—be it sailor or vampire—these undergarments are sold as a set or individually so that you can customise your look. In addition to bras and underwear, they also offer robes, gloves and harnesses.
Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.
She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.
