Cover The Levi's Blue Tab Collection was lensed by renowned photographer Juergen Teller, who set the shoot against the serene and understated backdrop of a Japanese tea house highlighting the elevated silhouettes while blending modern sophistication with timeless appeal
The Levi's Blue Tab Collection was lensed by renowned photographer Juergen Teller, who set the shoot against the serene and understated backdrop of a Japanese tea house highlighting the elevated silhouettes while blending modern sophistication with timeless appeal
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Drawing from its storied archives and Japan’s rich sartorial heritage, Levi’s unveils Blue Tab, a collection that redefines denim through impeccable craftsmanship and contemporary ease
In the world of denim, it’s hard to ignore Levi’s influence. Few brands have shaped the history of denim as profoundly as it has with its pioneering blend of heritage and innovation. True to this ethos, Levi’s has unveiled its Blue Tab collection in conjunction with its spring-summer 2025 release.
A masterclass in elevating workwear roots through Japanese craftsmanship and modern sophistication, this collection draws from its influences from its storied archives and Japan’s rich sartorial legacy, delivering a line that bridges eras, continents, and aesthetics.
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Above Levi’s Blue Tab Women’s Lined Seamed Trucker Jacket
Above Levi’s Blue Tab Men’s Scout Jacket
Levi’s Blue Tab Women’s Lined Seamed Trucker Jacket
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Levi’s relationship with Japan spans decades, dating back to the 1950s when the first pairs of Levi’s jeans made their way to the country. By the 1980s and 1990s, American workwear had cultivated a cult following in Japan, with the rise of the “Amekaji” aesthetic—a Japanese-English term describing American casual fashion, incorporating denim, checked shirts, white T-shirts, and leather jackets.
Above Looks from the Levi’s Blue Tab collection
Looks from the Levi’s Blue Tab collection
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Yet, the impact of Levi’s on Japan is a two-way street. While Americana is deeply embedded in Japanese fashion culture, Levi’s has long been influenced by the precision and artistry of Japanese craftsmanship. This mutual admiration is reflected in the Blue Tab collection, where impeccable detailing meets traditional workwear design. The use of indigo-dyed denim—a technique reminiscent of Japan’s Edo-period aizome dyeing—further underscores this longstanding cross-cultural dialogue.
Above The Levi’s Blue Tab Men’s Scout Jacket pairs well with a pair of Levi’s Japanese selvedge jeans
The Levi’s Blue Tab Men’s Scout Jacket pairs well with a pair of Levi’s Japanese selvedge jeans
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At the core of it, the Blue Tab collection reimagines Levi’s storied utility wear with precision. Premium fabrics like neppy denim (jeans that feature tiny tufts of the white yarn on its surface that creates a snowy look.), chambray shirting, and inky selvedge speak to the brand’s commitment to quality, while silhouettes balance timeless Americana with contemporary ease.
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Above The Levi’s Blue Tab Men's Fishtail Parka Jacket features reworked denim shirting and snap detailing
The Levi’s Blue Tab Men's Fishtail Parka Jacket features reworked denim shirting and snap detailing
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Rooted in relaxed Americana, the men’s offering pairs drapey comfort with sharp details. The Marker Loose jeans, cut from featherlight denim, epitomize effortless style, while the Scout Jacket—crafted in collaboration with Japan’s revered Kaihara Denim Mill—showcases a proprietary selvedge denim in powder blue.
Classic dark-wash icons like the 511 and 502 jeans return, alongside standout pieces like the Fishtail Parka (reworked with neppy denim shirting and snap detailing) and the cropped, engineered Blue Tab Type 1 Jacket. Shirts lean into versatility: a heavyweight white tee and a chambray work shirt nod to vintage workwear, redefined for today.
Above The Levi’s Blue Tab Women’s Relaxed Blazer matches well with the Blue Tab Women’s Stem Flare Trousers
The Levi’s Blue Tab Women’s Relaxed Blazer matches well with the Blue Tab Women’s Stem Flare Trousers
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Above Levi’s Blue Tab Women Lined Seamed Trucker Jacket and Skirt (coming soon in April)
Levi’s Blue Tab Women Lined Seamed Trucker Jacket and Skirt (coming soon in April)
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The women’s capsule merges denim tailoring with feminine flair. Think power suiting, denim edition: a blazer-and-wide-leg trouser set exudes sharp sophistication, while the Type I Trucker Jacket and Seamed Skirt combo—crafted in light-wash denim with curved seams—offers a head-to-toe look that’s both bold and graceful.
Silhouettes range from the new “Carve Fit” (a modern bell-bottomed shape) to timeless Column and Barrel jeans, ensuring versatility for every wardrobe.
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Above Each piece bears the new Blue Tab label
Each piece bears the new Blue Tab label
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Every piece in the collection bears the new Blue Tab label, a design rooted in Levi’s archival discovery: a 1925 stock certificate featuring a distinct typography for “Levi Strauss and Co.” This vintage-inspired logo, alongside a revamped two-horse patch, adorns garments and packaging, marrying heritage with contemporary prestige.
The Levi’s Blue Tab collection is now available in select Levi’s stores such as Levi’s Suria KLCC, Pavilion Elite, The Exchange TRX, Mid Valley Megamall, The Gardens Mall and online.
Credits
Images: Levi’s
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Sim Wie Boon is the general manager of Tatler Malaysia. Previously the print and digital editor, Sim hails from the land of the hornbills, Sarawak. Sim is now based in Kuala Lumpur and brings more than a decade of experience in the media industry as a journalist and broadcast producer.
As a self-proclaimed geriatric millennial, he appreciates the finer things in life, from savouring a sip of single malt whisky to relishing in the deliciousness of char siew. While reminiscing about the indie-sleaze era, Sim now finds solace in the soothing tunes of ambient music, staying active through running and occasionally succumbing to the addictive world of doom scrolling.
Follow him on Instagram or Threads at @simwb
