Fashion lovers have just witnessed a kaleidoscopic, multi-faceted Jennie in CHANEL’s pre-Fall/Winter collection this year, wearing looks that balance softness and edge, delicacy and quiet strength.
As CHANEL’s global ambassador and a Gen Z cultural icon, Jennie is no longer merely a figure in a campaign; she has become the very essence of the early Fall/Winter 2025/26 collection. In a photo series captured in the gardens of the Palais-Royal, a cherished place of Gabrielle Chanel and a historic setting of artistic exchanges with Colette and Jean Cocteau, Jennie is more than a model for the maison’s latest pieces. She channels a modern spirit: liberated yet romantic, infused with a timeless elegance that is unmistakably CHANEL.
Set against the cinematic backdrop of Paris, Jennie appears like a character from a 90s romantic comedy: gentle yet assertive, feminine yet formidable. This is not simply a nostalgic tribute, but rather CHANEL’s fresh interpretation of womanhood through a contemporary lens.
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Inspired by the complex heroines of 90s rom-coms, at once bold and tender, the collection’s fashion becomes a means to explore the many dimensions of femininity.
One striking piece is a black corset reminiscent of a gentleman’s vest, reimagined in double crêpe with intricate beaded straps. A black leather jacket trimmed with gold buttons lends a crisp contrast, styled with the CHANEL 25 bag and a matching beret to complete the look.
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Above The collection’s fashion becomes a means to explore the many dimensions of femininity (photo: CHANEL)

Above The collection’s fashion becomes a means to explore the many dimensions of femininity (photo: CHANEL)

Above Combining masculine structure with feminine detail shows that you don’t have to be one or the other (photo: CHANEL)
“The masculine-feminine look makes me feel grounded and confident,” Jennie shares. “I love how the collection plays with form: the broad-shouldered coat and the corset-style vest feel strong, but also elegant. To me, combining masculine structure with feminine detail shows that you don’t have to be one or the other. That’s the empowering part.”

Above The masculine-feminine look makes me feel grounded and confident (photo: CHANEL)
There’s something grounding and empowering in the blend of masculine and feminine. For me, it’s a reminder that you don’t have to pick one over the other—you can embody both.

Above There’s something grounding and empowering in the blend of masculine and feminine (photo: CHANEL)
In the soft light of a Parisian apartment overlooking the Palais-Royal gardens, Jennie appears seated by a window, then reclining on a bed awash in daylight. She wears a wool tweed suit with a short skirt, or a gentle cashmere knit trimmed in sky blue like a drifting cloud. Walking the age-worn arches of the colonnade, she glides in soft beige leather, effortless and graceful.
That same comfort and ease is mirrored in CHANEL’s accessories this season: pastel accents in blush pink and baby blue, from quilted heart-shaped bags to minaudières inspired by the House’s classic makeup palette.

Above CHANEL, while steeped in Gabrielle’s legacy, has found a muse for a new era

Above A woman whose beauty is layered and nuanced, who can be tender without fragility, and powerful without strain
Reflecting on the new collection, Jennie shares: “I love how the women in 90s romantic comedies are dreamy but also independent. There’s a bit of preppy charm, a masculine twist, and a free-spiritedness that I’ve always tried to bring into my own style.”
Jennie embodies more than just the aesthetic of this collection. Her strength lies in the balance she strikes within. CHANEL, while steeped in Gabrielle’s legacy, has found a muse for a new era: a woman whose beauty is layered and nuanced, who can be tender without fragility, and powerful without strain.
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