Cover The Savoir Rêver exhibition marks a new chapter for Louis Vuitton in Ho Chi Minh City, unveiling a series of visionary designs unlike anything seen before
The Savoir Rêver exhibition marks a new chapter for Louis Vuitton in Ho Chi Minh City, unveiling a series of visionary designs unlike anything seen before
1 / 1
The Savoir Rêver exhibition marks a new chapter for Louis Vuitton in Ho Chi Minh City, unveiling a series of visionary designs unlike anything seen before.
Eagerly anticipated by loyal devotees of the maison, Louis Vuitton unveils Savoir Rêver in Vietnam for the very first time—a celebration of the French art de vivre. Among the highlights is a trunk adorned with a hand-painted depiction of Ha Long Bay, an exquisite design debuting exclusively at this showcase.
Traditionally a symbol of haute travel, the Louis Vuitton trunk now emerges as a poetic bridge between Vietnamese culture and storied French craftsmanship—a reverie captured through every intricate brushstroke.
Read more: Explore Savile Row, London’s most storied fashion street
Indigenous heritage in the global language of luxury design
Inspired by one of Vietnam’s most iconic natural wonders, the likeness of Ha Long Bay comes to life across a tower crafted from five Alzer trunks and a classic Louis Vuitton hat chest. Perched atop, the Rooster and Hen Islet, emblematic of enduring love, serves as a lyrical focal point.
Louis Vuitton’s artisans dedicated over a month to initial sketches, followed by more than two months of meticulous hand-painting. Each detail was rendered with precision, using traditional techniques that require a keen eye and a refined touch.
Above Louis Vuitton elevates the local, telling its story in a global language of craftsmanship (photo: Louis Vuitton)
Louis Vuitton elevates the local, telling its story in a global language of craftsmanship (photo: Louis Vuitton)
1 / 1
Ha Long Bay was chosen with intention, its presence extending beyond symbolism. Within the house’s storied tradition of customisation, personal expression has long taken centre stage. Once a practical necessity, custom painting is now a canvas for identity and memory. By transposing this majestic Vietnamese landscape onto a trunk, Louis Vuitton does more than personalise—it elevates the local, telling its story in a global language of craftsmanship.
Read more: La Beauté – Louis Vuitton’s new chapter in the world of beauty
Above Louis Vuitton elevates the local, telling its story in a global language of craftsmanship (photo: Louis Vuitton)
Louis Vuitton elevates the local, telling its story in a global language of craftsmanship (photo: Louis Vuitton)
1 / 1
Savoir Rêver—The journey of creating dreams from Asnières to Saigon
The title Savoir Rêver translates as “know how to dream”, a sentiment woven throughout the exhibition. In this immersive space, Louis Vuitton encourages visitors to slow down, to connect with designs that speak not only to function but to an entire way of life.
Above Each piece becomes a passage through life’s varied moments (photo: Louis Vuitton)
Each piece becomes a passage through life’s varied moments (photo: Louis Vuitton)
1 / 1
Each piece becomes a passage through life’s varied moments: the Babyfoot foosball trunk invites play; the Party Trunk brings sophistication to social gatherings; and the Malle Coiffeuse is a nod to the everyday beauty rituals of women.
Above Each piece reflects Louis Vuitton’s flair for freedom, elegance and precision in shaping the modern lifestyle (photo: Louis Vuitton)
Each piece reflects Louis Vuitton’s flair for freedom, elegance and precision in shaping the modern lifestyle (photo: Louis Vuitton)
1 / 1
The Objets Nomades and Petites Nomades collections, meanwhile, extend the maison’s spirit of travel into the realm of contemporary living. From the Bomboca sofa—a whimsical take on Brazilian confections—to the nest-like Cocoon chair and floral Bulbo, each piece reflects Louis Vuitton’s flair for freedom, elegance and precision in shaping the modern lifestyle.
Above Louis Vuitton honours heritage while reimagining its narrative (photo: Louis Vuitton)
Louis Vuitton honours heritage while reimagining its narrative (photo: Louis Vuitton)
1 / 1
The inclusion of Ha Long Bay is more than a creative gesture; it signals a deeper understanding of local identity. Here, Louis Vuitton honours heritage while reimagining its narrative. The trunk, once simply a vessel, now becomes a silent chronicler—holding memories, telling stories, and carrying dreams from past to present.
Read more: Cannes Film Festival: Most memorable fashion moments of all time
Above The Savoir Rêver exhibition is open in Ho Chi Minh City until 2 June, welcoming guests by appointment only (photo: Louis Vuitton)
The Savoir Rêver exhibition is open in Ho Chi Minh City until 2 June, welcoming guests by appointment only (photo: Louis Vuitton)
1 / 1
The Savoir Rêver exhibition is open in Ho Chi Minh City until 2 June, welcoming guests by appointment only.
NOW READ
Mid-year fashion review: Why ‘Newstalgia’ is the most personal trend of 2025
Denim, florals and art inspiration: Three fashion trends taking over summer style
