Cover After decades, Louis Vuitton has not only made its return to the world of cosmetics—it has redefined the very notion of luxury in beauty (photo: Louis Vuitton)
After decades, Louis Vuitton has not only made its return to the world of cosmetics—it has redefined the very notion of luxury in beauty (photo: Louis Vuitton)
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Louis Vuitton re-enters the cosmetics sphere after more than a century, continuing the maison’s legacy of luxury that began in the 1920s with its exquisite beauty offerings.
From storied runways to its signature travel trunks, Louis Vuitton has long excelled at transcending the boundaries of refinement. Now, with the unveiling of La Beauté Louis Vuitton, the house officially ventures into the realm of cosmetics, a domain as full of opportunity as it is of competition.
No longer solely a fashion icon, Louis Vuitton steps forward as a catalyst for creative evolution. This autumn sees the highly anticipated debut of La Beauté Louis Vuitton, helmed by none other than Dame Pat McGrath—the British makeup luminary whose influence resonates throughout the global beauty landscape.
Above This move into beauty may be bold, but it is also a natural extension for Louis Vuitton (photo: Louis Vuitton)
This move into beauty may be bold, but it is also a natural extension for Louis Vuitton (photo: Louis Vuitton)
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This move into beauty may be bold, but it is also a natural extension for Louis Vuitton. As the cosmetics industry becomes increasingly saturated with luxury maisons, this marks the first time the brand has returned to the sector since the 1920s, when it introduced opulent powder compacts, brushes and vanity mirrors.
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Porte-habits garni Milano en maroquin, 1925. A part of the house’s catalogue since 1914, this particular model evolved through time and customer demand. Crafted from black leather, lined with crimson leather and silk, it was created specifically for the 1925 International Exhibition of Modern Decorative and Industrial Arts. With detailing in ivory, cut crystal and vermeil, the case included over fifty components housed across three removable trays, featuring beauty essentials and beyond.
Above La Beauté Louis Vuitton is a fusion of creativity, craftsmanship and inspired innovation (photo: Louis Vuitton)
Above La Beauté Louis Vuitton is a fusion of creativity, craftsmanship and inspired innovation (photo: Louis Vuitton)
La Beauté Louis Vuitton is a fusion of creativity, craftsmanship and inspired innovation (photo: Louis Vuitton)
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Pat McGrath, once hailed as “the world’s most influential makeup artist”, will serve as Creative Director for the line. With more than two decades backstage at Louis Vuitton shows and the success of her eponymous brand, Pat McGrath Labs, she brings an unmatched depth of expertise. In 2021, she became the first makeup artist to be named a Dame by Queen Elizabeth II, cementing her status as a true force in the industry.
“La Beauté Louis Vuitton is a fusion of creativity, craftsmanship and inspired innovation,” McGrath remarked. “What we are building is not merely a cosmetics line, it’s a new expression of luxury beauty.”
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Above La Beauté Louis Vuitton signals a compelling new chapter in the luxury beauty landscape
La Beauté Louis Vuitton signals a compelling new chapter in the luxury beauty landscape
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Louis Vuitton chairman and CEO Pietro Beccari describes the launch as a “natural progression” for the house. “With La Beauté Louis Vuitton, we aim to offer our clients a complete beauty experience, one where creativity and heritage are woven into every detail.”
While details of the inaugural collection remain under wraps, La Beauté Louis Vuitton signals a compelling new chapter in the luxury beauty landscape, further affirming the house’s position at the forefront of innovation.
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