Cover Emily Ratajkowski is Gucci’s muse in its latest campaign (Photo: Daniel Arnold)
Emily Ratajkowski is Gucci’s muse in its latest campaign (Photo: Daniel Arnold)
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Prepare to be mesmerised by Gucci’s newest campaign featuring the multi-talented Emily Ratajkowski. As an actor, writer, entrepreneur and model, her radiant charisma perfectly captures the essence of Gucci
Gucci’s latest campaign has turned its gaze on the allure of the timeless GG monogram. The motif, which embodies modern luxury, is effortlessly brought to light by the brand’s latest muse, Emily Ratajkowski.
The London-born American model and actor incorporates the GG monogram into the campaign from pauses at city corners to the late-day glow along the promenade. Photographed by Daniel Arnold, the latest series gives a glimpse of Ratajkowski’s seemingly calm and carefree life in Cannes. Present across a diverse range of pieces, from contemporary handbags to archival-inspired travel silhouettes of the Gucci Savoy line, the motif emerges as a subtle yet distinctive companion, seamlessly integrated into everyday life.
In case you missed it: Slow days, fast company: Gucci unveils its new Gucci Lido campaign
Above The House's muse, Emily Ratajkowski holds the Gucci Giglio bag (Photo: Daniel Arnold)
The House's muse, Emily Ratajkowski holds the Gucci Giglio bag (Photo: Daniel Arnold)
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Taking centre stage is the newly revealed Gucci Giglio handbag, first unveiled during the Cruise 2026 showcase in Florence. This design pays homage to the House’s Florentine heritage. Its name is inspired by the Giglio, the lily emblem that has been the city’s symbol for centuries. Inside the handbag, green cotton lining balances the structure’s exterior richness with a softer interior touch.
A detachable pouch tucks neatly within, offering versatility for a life on the go, while external D-rings and a 7.1-inch handle drop ensure practicality doesn’t come at the expense of design.
More from Tatler: What Goes Around: Behind the story and craftsmanship of the Gucci Blondie
Above Emily Ratajkowski channels her multifaceted artistry in Gucci’s visionary shoot
Above Emily Ratajkowski brings her signature edge to Gucci’s newest fashion narrative
Emily Ratajkowski channels her multifaceted artistry in Gucci’s visionary shoot
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Above Ratajkowski is the muse of Gucci’s latest campaign (Photo: Daniel Arnold)
Above Ratajkowski leads Gucci’s newest chapter in fashion with strength, style and grace.
Ratajkowski is the muse of Gucci’s latest campaign (Photo: Daniel Arnold)
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Also marking its moment is the latest evolution of the Ophidia collection. This chapter draws its cues from the brand’s late Seventies silhouettes, reinterpreted for today with soft GG monogram canvas, cotton linings in a muted green, polished light gold Double G hardware and, of course, the unmistakable Web stripe.
Among the collection’s highlights is the Mini GG—a compact reimagining of Gucci’s iconic duffle, available to pre-order both in boutiques and online. For this campaign, Gucci presents an invitation to re-engage with a motif that transcends fashion. The GG monogram is no longer just a signature; it’s a language IMAGES in its own right, an emblem elevated to obsession.
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Credits
Photography: Daniel Arnold
Jove holds a degree in Journalism and is currently pursuing graduate studies in Philosophy at the University of the Philippines–Diliman. She has flair for in-depth, interview-driven stories that explore politics and culture, shaped by her background in national broadsheets.
When she’s not on assignment, Jove spends her days painting, sipping lemonade, and walking her dog, Jupiter. She can often be seen in Escolta with a film camera in hand, browsing novelty shops in search of rare memorabilia. For leads, reach her at Jove@tatlerphilippines.com.
