Givenchy unveils exciting evolutions of its statement Voyou bag

Givenchy unveils the P’tit Voyou, the Nano Voyou, and a one‑off multi‑buckle Medium Voyou for fall-winter 2024

Givenchy, a name synonymous with luxury and sophistication, continues to evolve while honouring its rich heritage. Founded in 1952 by young French designer Hubert de Givenchy, it initially focused on creating elegant and feminine silhouettes that liberated women from the constrictive styles of that period. The aristocrat’s first collection achieved critical acclaim, laying down the blueprint for future successes of the maison—which soon established itself as a beacon of Parisian haute couture.

In 1969, Givenchy launched its Givenchy Gentleman line, expanding the maison’s influence into men’s fashion. The brand founder’s design philosophy in Givenchy’s pioneer menswear collection championed a delicate balance between classicism and casual comfort, and continues to be a crucial reference in men’s fashion today. This legacy of innovation—and of melding classic silhouettes with modern sensibilities—endures today and has cemented Givenchy’s reputation as a sartorial powerhouse in the realm of luxury fashion.

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Above The Medium Voyou bag featuring corset‑style lacing at the corner

The Medium Voyou bag featuring corset‑style lacing at the corner

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The emblematic Voyou bag, for instance, is an amalgamation of American and Parisian style codes that enraptured the fashion milieu with its playful and sophisticated spirit when it made its first appearance in the Givenchy spring‑summer 2023 collection. Conceived by then creative director Matthew M Williams, it drew inspiration from the maison’s French heritage and contemporary American sensibilities. Taking its name from the French slang for “bad boy”, this statement bag is an elevated take on the conventional hobo style, characterised by edgy hardware, a soft slouch at the top that gives it a distinctive, eye‑catching V shape, and corner straps that allow one to tweak its silhouette.

Flexing its creative muscles, Givenchy has unveiled exciting new additions to the Voyou collection for fall-winter 2024: the P’tit Voyou, the Nano Voyou and a one‑off multi‑buckle Medium Voyou. True to the maison’s refined yet effortless ethos, the new styles are accompanied by a campaign starring Dutch model Julie Hoomans, shot against the backdrop of Paris. “Julie’s unique persona adds depth to the imagery, showcasing how the bags complement not just the outfits, but [also the] attitude of the modern woman,” said campaign photographer Tess Petronio. “This combination emphasises how Givenchy’s bags are not only symbols of luxury, but also statement pieces that resonate personal expression.”

Above The P’tit Voyou patent leather bag

The P’tit Voyou patent leather bag

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A flap shoulder bag crafted from puffy patent calf leather, the P’tit Voyou is a more feminine variation of the classic Voyou, its sleek lines and tactile softness standing in sharp contrast to the original’s signature rock star attitude. Its allure is further enhanced by an adjustable leather strap that allows it to be styled as a shoulder bag or a clutch, taking one seamlessly from day to night. Distinctive hardware, including new slim buckles on the signature corner straps and a refined magnetic closure on the flap, adds an urban twist while maintaining Givenchy’s signature aesthetic. Available in classic black as well as vermilion, the colour of the season, and an eye‑catching silver (the first and second are crafted from patent leather, while the last, laminated leather), the P’tit Voyou is designed to make a powerful statement.

Catering to those who prefer a more compact option is the Nano Voyou, which retains the essence of its larger counterparts while offering practicality for on‑the‑go lifestyles and a large enough space to accommodate everyday essentials.

Above The Nano Voyou leather bag in Black

The Nano Voyou leather bag in Black

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Preserving the effortless charm of its bigger sisters, it exudes Parisian chic with signature engraved buckles, discreet side knots and hot‑stamped metallic lettering spelling out the brand name. A short, sleek handle and a longer removable strap allow for versatile styling as an easy hand‑carry or a cute cross‑body bag. The Nano Voyou is available in black leather and tumbled calfskin in a vibrant vermilion, as well as noble textiles such as satin, velvet and laminated leather, in colours that when paired with the materials read incredibly luxe—think black satin and dark navy velvet. All options come adorned with distinctive hardware details.

Also new for fall‑winter 2024 is a fresh iteration of the Medium Voyou: a one‑off multi‑buckle model that pays tribute to the bag’s grungy rock star roots. Embellished at its angles with four buckled straps, and featuring contrasting gold and silver hardware, this season exclusive comes in three versions: a standout in tumbled leather in shiny vermilion; an uber‑chic variant in black crocodile‑embossed leather; and one in crackled leather in oxblood red, for an appealing vintage feel. With these new Voyou evolutions that exemplify Parisian nonchalance while celebrating the maison’s storied history of sophisticated design, Givenchy has once again proved itself to be at the forefront of contemporary luxury, with diverse offerings that complement the modern attitudes of its clientele.