Get to know the Filipino designer behind the homegrown fashion label as she shares her design philosophies, inspirations and current favourites
After earning a degree in economics from the University of the Philippines, Techie Hagedorn thought she would be in the finance industry. Little did she know that she’d be where she is now, a fashionpreneur with her local brand Alegre, that brings effortless elegant pieces created with Filipinas who are comfortable in their own skin and bodies in mind. Her iconic designs include the reinvented barong Tagalog, which was transformed into colourful women’s blouses that can be worn in both corporate and casual environments, and the sleeveless tops and posh jackets that highlight Abra’s traditional weaving and embroidery. Tatler sits down with her to know more about her personal favourites, ongoing projects and design inspirations.
Read also: 10 Filipinas Who Have Made A Mark On The Philippine Fashion Industry
Where do you draw inspiration from?
My inspiration in design is still the Filipina. The Filipinas I know are loving, nurturing, bold and confident. They have a great sense of humour and of self and want to look good even if they are just lounging at home. In life, my inspiration comes from God, my family and close friends.
