The quirky, classy eyewear we love is now in our neighbourhood!
Global eyewear brand Gentle Monster officially opened its flagship store in the Philippines on October 17. Located at Shangri-La The Fort, Bonifacio Global City, the retailer brings a revolutionary experience that the local market has never seen.
The store in The Fort boasts a striking, eccentric picture with “The Giant”, laid on top of a ruined architectural reinterpretation of Frederik Heyman’s three-dimensional art.
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Intricately arranged vertically and horizontally across the space, the piece creates a solid emotional contrast to the store, demonstrating what could be considered a truly unique retail experience.

Above Gentle Monster’s “The Giant” on top of Frederik Heyman’s 3D art
Founded in 2011, the brand is recognised for its innovative storytelling, aiming to ignite emotional passion through its unique approach to fashion. Moreover, its unconventional philosophy is evident in the products it selects and the partnerships it forges through the years.
For example, its collaborative venture with Blackpink’s Jennie, titled Jentle Home, has broken barriers. It is one of the many projects that benefit both parties, allowing artists to tap into their creative personas and the brand to diversify their collections.
Gentle Monster continues to push the boundaries of originality and imagination with its daring projects and sophisticated products, further solidifying its pioneering position in fashion and design.
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Above The Maison Margiela collection

Above The Maison Margiela collection
Recently, Gentle Monster announced the exclusive restock of the Maison Margiela collection, available only in Manila on the day of the boutique’s opening. The collection presented original eyewear designs incorporating accurate threaded details of Maison Margiela’s stitch logo, embodying the brand’s value of uncompromised creativity and self-expression.

Above Inside the Gentle Monster store

Above Gentle Monsters boasts several art pieces placed around the store
The flagship will operate between 11am to 10pm from Sunday to Thursday and 11am to 11pm on Fridays and Saturdays.
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