Cover The Fred Perry DNA Exhibition is here at Plaza Senayan, chronicling the Laurel Wreath's journey from the English tennis courts to becoming a global subculture symbol for over 70 years.
The Fred Perry DNA Exhibition is here at Plaza Senayan, chronicling the Laurel Wreath's journey from the English tennis courts to becoming a global subculture symbol for over 70 years.
1 / 1
For more than seven decades, Fred Perry has not only been worn, but also lived. Through the "Fred Perry DNA" exhibition at Plaza Senayan, the British label invites Jakarta to see how a polo shirt can become a symbol of identity across generations.
There's a reason Fred Perry's Laurel Wreath logo has remained relevant since 1952. Is it because it's instantly recognizable? More than that, of course, it's always found a place among a generation seeking to stand out. From the tennis courts of Wimbledon to London's underground music venues, Fred Perry has long been a part of the pop culture conversation. Now, that story comes to life in the Fred Perry DNA Exhibition.
Taking place from May 22 to 31, 2026, at the Fountain Plaza Senayan, this exhibition showcases how Fred Perry's DNA is shaped by sports, music, and the constant flow of subcultures. Visitors are invited to explore the British label's journey through a series of "Hero Styles" that have been a key part of urban lifestyles across the ages for decades.
Above Fred Perry's archive of collaborations with Amy Winehouse, Raf Simons, Comme des Garçons, and Stüssy shows how Laurel Wreath continues to resonate across eras.
Above The exhibition area at Plaza Senayan is designed as a community space that brings together fashion, music, and urban culture in one experience that feels intimate and alive.
Fred Perry's archive of collaborations with Amy Winehouse, Raf Simons, Comme des Garçons, and Stüssy shows how Laurel Wreath continues to resonate across eras.
1 / 2
At the center of the story, of course, is the Fred Perry Shirt. The M3 model, first launched in the early 1950s, was originally designed for tennis courts. However, history has proven that this polo shirt has a life far beyond sports. It was adopted by modernists in England, appeared in the punk and Britpop eras, and continues to appear in today's music and street style culture. Few fashion items have managed to endure without losing their character; the Fred Perry is one of them.
The exhibition also showcases various elements that shape the brand's visual identity. From the Tennis Bomber, which embodies classic sportswear with a strong street energy, to the Taped Track Jacket, synonymous with rave culture and the terrace scene , to the Barrel Bag and tennis shoe line, which capture the evolution of casual wear over the past few decades.
Above The Fred Perry Barrel Bag
Above Fred Perry's iconic taped track jacket
The Fred Perry Barrel Bag
1 / 2
Interestingly, Fred Perry doesn't frame its archives as mere nostalgia. In Jakarta, the DNA Exhibition feels like an open conversation between British cultural roots and the local creative community. The exhibition area is designed as a community hub , complete with a Modernhaus bar and table tennis matches for community participation. The atmosphere feels lively, unlike the stuffy atmosphere of a typical fashion museum.
This energy was further enhanced by the curated music program throughout the exhibition. Artists like Jugo Djarot, The Patras, Tomorrow People Ensemble, and DJ sets from SCRBS! and Shaq formed part of a broader experience of Fred Perry's continued connection to music. Open deck sessions with Laidback Records, This Happy Feeling, and Fever Sounds also provided a platform for the community to participate, not just be spectators.
Above Through the DNA Exhibition, Fred Perry invites Jakarta to see how sports, music, and street culture mutually shape the identity of an iconic brand.
Through the DNA Exhibition, Fred Perry invites Jakarta to see how sports, music, and street culture mutually shape the identity of an iconic brand.
1 / 1
For the first time in Jakarta, visitors can also see Fred Perry's archives and legendary collaborations with influential figures and labels in popular culture. These include Amy Winehouse, Gorillaz, and The Specials, as well as Raf Simons, Comme des Garçons, and Stüssy. These collaborations demonstrate one important point: Fred Perry has never stood solely as a fashion brand. It has become a symbol for those who are comfortable walking outside the mainstream.
