Cover Lionel Messi and Cristiano Ronaldo face off in style (Photo: Courtesy of Louis Vuitton)
Lionel Messi and Cristiano Ronaldo face off in style (Photo: Courtesy of Louis Vuitton)
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The two legendary footballers square off in a chess match rather than on the field in the luxury label’s all-star advert shot by Annie Leibovitz
Only time will tell if Cristiano Ronaldo and Lionel Messi (with 12 Ballon d’Or trophies between them) will lock horns in the FIFA World Cup 2022, but French luxury maison Louis Vuitton has already pitted the two players against each other in its latest advert.
However, instead of over a football, it’s over a Louis Vuitton Damier attaché trunk serving as the chess board, and the pieces in positions that replicate a game played in real life during a 2017 tournament between grandmasters Magnus Carlsen and Hikaru Nakamura—a detail spotted by Carlsen himself on Twitter.
Second greatest rivalry of our time mimicking the greatest https://t.co/9ncVVgUnzs
— Magnus Carlsen (@MagnusCarlsen) November 19, 2022
Read more: Asian American Powerhouse Soo Joo Park on Representation and Shooting With Annie Leibovitz
Above Lionel Messi and Cristiano Ronaldo in Louis Vuitton’s “Victory is a State of Mind” campaign (Photo: Courtesy of Louis Vuitton)
Lionel Messi and Cristiano Ronaldo in Louis Vuitton’s “Victory is a State of Mind” campaign (Photo: Courtesy of Louis Vuitton)
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The quietly dynamic shot, captured by legendary photographer Annie Leibovitz, is a part of Louis Vuitton’s “Victory is a State of Mind” campaign and has raked up millions of likes on Instagram within hours of being posted.
While the combined star power of the two athletes has set the internet on fire, the photograph is also a nod to Louis Vuitton’s “[longstanding] tradition of crafting trunks for the world’s most coveted sporting trophies, and also pays tribute to two of the most talented football players today,” Louis Vuitton said in a Twitter post.
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Amalissa Hall was the style writer at Tatler Hong Kong. Primarily focused on writing digital articles, she covers news, tracks trends and interviews experts from the fashion, beauty and wellness industries, as well as entertainment spheres. Interview highlights include Formula One driver Alex Albon, award-winning costume designer Jany Temime and prolific make-up artist Lisa Eldridge.
She has also produced print stories featuring make-up artists, perfumiers and other upcoming figures discussing Asian representation on social media, sharing industry insight and trends as well as explaining new approaches to wellness in Hong Kong.
