Cover Rapper and actor Jaden Smith, son of Will Smith and actress Jada Pinkett Smith, has been appointed by fashion house Christian Louboutin (photo: Christian Louboutin)
Rapper and actor Jaden Smith, son of Will Smith and actress Jada Pinkett Smith, has been appointed by fashion house Christian Louboutin (photo: Christian Louboutin)
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Christian Louboutin has announced the appointment of American rapper and actor Jaden Smith as its first Men’s Creative Director, marking a significant milestone in the house’s development of men’s collections.
The relationship between Christian Louboutin and Jaden Smith began in 2019. That initial meeting sparked a sincere dialogue, rooted in mutual admiration for each other’s vision and character. Jaden made a lasting impression on Christian Louboutin with his boundless creativity, deep understanding of the world and commitment to a better future. From that spark, their relationship evolved into a shared artistic journey, now crystallised in this new creative chapter. Jaden Smith’s philosophy, defined by cultural curiosity and bold creativity, aligns seamlessly with the house’s core values.
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A multi-talented artist, Jaden Smith steps into this role with the aim of expanding and enriching the men’s story. With nearly a decade of collaborations across footwear, his personal fashion brands, and a constant dialogue through music, performance and activism, Jaden Smith will reinterpret the legacy of Christian Louboutin through his singular creative lens.
Above Jaden made a lasting impression on Christian Louboutin with his boundless creativity, deep understanding of the world and commitment to a better future (photo: Christian Louboutin)
Jaden made a lasting impression on Christian Louboutin with his boundless creativity, deep understanding of the world and commitment to a better future (photo: Christian Louboutin)
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Reflecting on his new position, Jaden Smith said: “Christian Louboutin and I have a natural connection in vision, because we see the world in a very similar way. We both share a passion for unlimited creativity, and that is why we work effectively. I want to continue this story, both honouring the old values and shaping the future with my perspective. This is not just a title, but a real collaboration. Christian has given me a place to explore, learn and create freely. Our legacy is built on joy and effort, and I want to continue that.”
In his new role, Jaden Smith will oversee four annual collections of men’s footwear, leather goods and accessories. At the same time, he will shape a distinctive aesthetic and emotional world, extending his influence across campaigns, events and multi-dimensional brand experiences. His debut collection will be unveiled in January in select boutiques worldwide. The official collection will follow at Paris Fashion Week Men’s Fall/Winter 2026 in January and will be available in stores from May 2026.
