Cover From soft curves to irresistible appeal, the heart shape has become a timeless emblem of love
From soft curves to irresistible appeal, the heart shape has become a timeless emblem of love
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From gentle lines to undeniable allure, the heart form has evolved into an enduring symbol of love, charm and style.
In the ever-shifting flow of fashion, the heart shape, at once delicate and powerful, has woven itself into the creative language of luxury maisons. More than a simple emblem of affection, it serves as a canvas for artisans to infuse every curve with spirit and imagination. Today, the motif appears on handbags, shoes and jewellery, not merely as decoration but as a subtle marker of identity and taste. It reminds us that romance holds a lasting place in the realm of beauty, for the beauty of love is also the beauty of eternity, forever renewed through design and craftsmanship.
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Bvlgari – Serpenti Cuore
First introduced in 1968, Serpenti Cuore unites two powerful symbols: the serpent and the heart. “Cuore” translates as “heart” in Italian, but when paired with Serpenti, the immortal emblem of Bvlgari, it acquires an additional layer of mysterious allure.
Above Serpenti Cuore merges ancient symbols (serpent – strength and wisdom) with the heart (love and emotion), creating a design language that is both timeless and modern (photo: Bvlgari)
Serpenti Cuore merges ancient symbols (serpent – strength and wisdom) with the heart (love and emotion), creating a design language that is both timeless and modern (photo: Bvlgari)
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The bag’s shell curves into a half-heart silhouette, framed by a gleaming metal border that recalls serpent scales. Its centrepiece is a snake-head clasp with gemstone eyes, luxurious yet commanding. Inside, the soft nappa leather lining, stitched with precision, reflects the finesse of Italian craftsmanship.
Chanel – CC In Love Heart Bag
The CC In Love Heart Bag carries Chanel’s unmistakable signatures: quilted lambskin, the iconic CC twist clasp and a chain strap interwoven with leather. Released after 2020, it is regarded as a modern successor to Karl Lagerfeld’s first heart-shaped design of 1995, swiftly becoming the “new darling” of collectors.
Above CC In Love combines Chanel’s DNA with the sweetness of the heart motif, resulting in a symbol not of fragility but of confidence (photo: Sotheby’s)
CC In Love combines Chanel’s DNA with the sweetness of the heart motif, resulting in a symbol not of fragility but of confidence (photo: Sotheby’s)
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Its rounded silhouette, quilted surface and central CC logo leave a strong impression. The versatile chain strap allows it to be worn crossbody or on the shoulder. The compact interior is perfectly proportioned for essentials, while preserving an elegant, streamlined form.
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Alaïa – Le Cœur Bag
Alaïa conceived the Le Cœur Bag as a genuine work of art. This supple heart form is not merely an accessory but a symbol of romance and allure.
Above With its refined and distinctive design, the Le Cœur Bag adds a touch of sweetness while showcasing the sophistication of craftsmanship, enriching the “heart collection” within the luxury sphere (photo: Alaïa)
With its refined and distinctive design, the Le Cœur Bag adds a touch of sweetness while showcasing the sophistication of craftsmanship, enriching the “heart collection” within the luxury sphere (photo: Alaïa)
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Crafted from the finest leather, every meticulous stitch ensures enduring beauty. Le Cœur is versatile enough for both evening soirées and grand occasions, establishing itself as a favourite among discerning fashion connoisseurs.
Tiffany & Co. – Elsa Peretti Open Heart
Introduced in 1974, Elsa Peretti’s Open Heart has become a lasting icon of Tiffany & Co. The designer envisioned it as a symbol of love that is free and open.
Above Tiffany & Co. — Elsa Peretti® Open Heart
The Open Heart features a hollow, softly sculpted, perfectly asymmetrical frame that feels alive. Fashioned in gold, silver or set with diamonds, it graces necklaces, earrings and bracelets, remaining a classic gift across generations. The philosophy of “maximum minimalism” defines its form: simple yet deeply emotive, distinct from ornate heart designs of dazzling complexity.
Chopard – Happy Hearts
Drawing inspiration from its Happy Diamonds collection, Chopard introduced Happy Hearts in 2009. Within the heart, moving diamonds embody joy, freedom and a modern femininity.
The frames, crafted in gold or rose gold, sometimes paired with onyx, malachite or pearls, offer a vibrant palette. Adaptable to many styles, from office attire and casual looks to evening elegance, Happy Hearts combines playfulness with refinement, maintaining the maison’s signature sophistication.
Christian Louboutin – Cœur Pumps
For Christian Louboutin, shoes embody sensuality. The Cœur Pumps, launched in the 2010s, reinterpret the heart symbol in a provocative way, seductive rather than sweet.
Above Limited editions in bold tones or red satin enhance their allure, drawing attention to the legs and asserting personal style (photo: yoogiscloset)
Limited editions in bold tones or red satin enhance their allure, drawing attention to the legs and asserting personal style (photo: yoogiscloset)
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With their pointed toe in patent leather or satin, the embossed heart at the tip seems to “shield” the feet. The iconic red sole remains Louboutin’s mark of sensual glamour, but the heart detail adds a playful accent, elevating the pumps to icon status.
Whether evoking romance or rebellion, the heart shape has secured its place in the world of luxury. Each design is more than an accessory; it is the “heartbeat” of its creator, safeguarding stories of love, passion and style. In fashion’s endless rotation, the heart continues to beat on the catwalk, in the streets and in the wardrobes of beauty’s true devotees.
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