Chinese New Year 2025: The most stylish Year of the Snake capsule collections

Roger Vivier celebrates Chinese New Year with a vibrant collection that welcomes joy and good fortune. Our picks? The Viv’ on the Run sneakers with sinuous silver detailing, and the bright red Très Vivier Babies with a lacquered daisy buckle finish.

Miu Miu’s Lunar New Year capsule collection captures the spirit of the season through a whimsical yet elegant lens. Oversized sweaters, preppy tweeds, jewel-encrusted denim, and rose-tinted eyewear evoke a sense of joy and celebration typical of the festive season. Accessories such as the Penny and Wander bags are reimagined in seasonal iterations.

Longchamp has released an upbeat collection centred on the joyful hue of pink across the spectrum, from pastel blush to bold beetroot, for this Chinese New Year. Standout pieces include the iconic Le Pliage Xtra mini satchel in monochrome leather and the Le Roseau bag in fluffy velvet, adding texture and playfulness to any festive ensemble.

Diesel’s Lunar New Year capsule collection, envisioned by creative director Glenn Martens, reinterprets the traditions of good fortune and celebration with a bold and modern edge. The 12-piece unisex lineup features snake motifs across iconic denim, ready-to-wear, and accessories.

Lululemon introduces a Chinese New Year capsule collection that reflects renewal and vitality. Its classic designs are imbued with festive charm with red hues and gold accents, including fan-favourites Scuba Oversized Funnel Neck sweatshirt and Define Cropped Jacket.

Prada’s 2025 Chinese New Year campaign, We, The Snake, reinterprets the symbolic power of the snake through an artistic lens. The collection highlights timeless sophistication, with the cubic Dangle bag with golden hardware and the minimalist Soft Leather bag in a new green hue taking centerstage.

Gongdid Design’s 2025 Chinese New Year collection rings in the festive season with striking wavy pleats in rich burgundy and soft pink tones. Known for its bold yet refined aesthetic, the brand elevates its signature pleating technique, combining depth and elegance to capture the spirit of renewal.

Gucci’s Lunar New Year capsule collection pays homage to the snake’s symbolic grace and transformation with pieces that combine archival house codes with festive flair, offering timeless keepsakes to cherish. Anchored in the maison’s heritage, the serpent motif appears across accessories and ready-to-wear ensembles in two striking palettes: Gucci Rosso Ancora with pink and Gucci Rosso Ancora with blue.

Coach has introduced a special Chinese New Year collection spanning ready-to-wear cursive Coach script with a serpentine twist and leather goods finished with snake-like hardware and finishings. Hues of red and metallic gold feature across the collection, ensuring you’ll usher in the Lunar New Year dressed to ring in prosperity and good fortune.

Kate Spade New York embraces the Year of the Snake with an eye-catching collection of ready-to-wear, bags and jewellery. The small Manhattan tote, crafted in smooth leather with a snake-embossed print, is the highlight of the collection, featuring snake-like scales and floral motifs that capture the essence of the Lunar New Year. Meanwhile, the Shining Snake jewellery series is composed of gold and black stones and pearls, across a range of statement earrings, pendants and a wrap ring.

Fendi celebrates Chinese New Year and its centenary with the Fendi Eyes capsule collection, reinterpreting its iconic “monster eye” motif with a playful twist. Women’s highlights include Mini Peekaboo and Baguette bags embellished with inlay detailing, available in striking black, pink, and yellow leather. Men’s pieces feature the Peekaboo ISeeU Small and Baguette Soft Trunk bags crafted in black Cuoio Romano leather, paired with ready-to-wear adorned with bold multicoloured FF logos to reflect the joyful season. The collection also revisits the orchid print, adding a touch of delicate elegance to select women’s pieces.

Giorgio Armani’s Chinese New Year capsule stars global brand ambassador Hu Ge, presenting tailored ready-to-wear pieces adorned with intricate snake-inspired embroidery and graphic designs that embody themes of harmony and reunion. Classic Armani silhouettes are refreshed with subtle details, such as embossed patterns and tonal contrasts, making each piece perfect for both casual and formal Lunar New Year gatherings.

Chloé’s Year of the Snake capsule collection is a masterful homage to the brand’s heritage, refreshing its classic silhouettes like the Bracelet Hobo Bag in a bold Red Flame shade. The ready-to-wear line features the maison’s iconic snake motifs across jackets, silk scarves, printed tees and beanies. Rounding out the collection are the Chloé Snake necklaces and earrings, ensuring every detail is steeped in symbolism.

Tiffany & Co welcomes the festive season with the debut of its auspicious Lock Ruby Pendant, a dazzling piece featuring meticulously handset rubies symbolising good fortune, joy, and prosperity. The Elsa Peretti Snake collection adds further charm with new 18K rose gold designs, including a bracelet and ring that capture the graceful curves of a snake. Adorned with diamonds, these pieces are a vibrant and elegant way to usher in the Year of the Snake.

Infusing modern style into the festive season, Tom Ford’s Chinese New Year Limited Edition collection offers a stylish start to the year. The timeless men’s polo shirt is accented with mother-of-pearl buttons for a refined, gentleman’s charm, while the women’s knit tank top is highlighted with bold metallic buttons for effortless grace. Both are crafted from fine cashmere and silk, rendered in luxurious ivory shades.

& Other Stories celebrates the joy of new beginnings with a capsule collection of classically chic pieces with a modern flair. Highlights include draped satin dresses in luminous pinks and grey, and knits with floral appliqués. Festive accessories play a pivotal role in completing each look from the collection, featuring pearl-encrusted hairpieces, red buckled ballet flats, and sensual snake jewellery.

Swarovski channels the vitality and renewal of the snake with a sparkling collection that includes pendants, bracelets, and earrings crafted with intricate Swarovski Zirconia. The varied selection captures the kinetic energy of a snake in motion, taking forms that coil and transfix in the light.

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