Besides being BTS’ ‘golden maknae’, Jeon Jungkook is a certified head-turner in his own right; many aspire to cop his every look earning him the moniker ‘sold out king’
The youngest member of the world’s biggest pop group, Jeon Jungkook (whose birthday is tomorrow, September 1) has his own liege of followers. Among those who consider themselves ‘JK-biased’, it’s common knowledge that this idol is often dubbed the ‘sold out king’. From kombucha, lip balms, to numerous designer items, anything seen used or worn by Jungkook instantly enjoys a leap in sales. On one occasion, the singer himself couldn’t buy more than a pack of his favourite drink just after a casual livestream.
Gucci-Tae (V), Chanel-Jimin, Suga’s Fear of God shirts, Jin’s Thom Browne collection, J hope’s experimental looks, and RM’s streetwear with a twist—each BTS member has their own distinct style. Among them, Jungkook is known to be the most laidback with his pairings often favouring athleisure, practical co-ords, or all-black ensembles.
See Also: BTS x Louis Vuitton FW21 Show in Seoul: Our Fashion Breakdown
In celebration of Jungkook’s 24th birthday, we take a trip down memory lane—from the group’s debut in 2013 to 2021—to see just how this once wide-eyed trainee gradually evolved into the 'e-boy' style icon he is known today.
1. 2013–2014: Debut, Skool Luv Affair, and Dark & Wild era
BTS debuted in 2013 with an edgy concept for its members to go against the grain of K-pop trends during the time. Although the group has stylists, Jungkook's personal style is often reflected even in his choice of stagewear or photoshoot attire. The lead vocalist was often spotted in monochrome looks even as a 15-year-old idol.