BTS’s Jungkook goes shirtless for Calvin Klein—see the full campaign

Jungkook is the latest K-pop star to front a campaign for the American denim fashion brand

Calvin Klein’s thirst-trap marketing has hit fever pitch with its new campaign teaser featuring none other than Jungkook of BTS.

In the steamy five-second video, the K-pop star bares his chest while wearing a denim jacket and jeans from the American fashion brand. The video, shared on Instagram on March 27, was accompanied with a cryptic caption: “Same time tomorrow?”

While awaiting the full video, more campaign images have since surfaced online of a gloriously shirtless Jungkook, with white Calvin Klein underwear peeking out from under his jeans.

View this post on Instagram

These teasers have been enough to drive BTS fans wild, who immediately identified the South Korean singer and turned “Jungkook” into a trending topic on Twitter worldwide.

Jungkook isn’t the only South Korean star to become a Calvin Klein ambassador. Just this month, the fashion brand unveiled a campaign starring Jennie of Blackpink, who was clad in a Calvin Klein bra and a blue denim ensemble. And who can forget Tottenham Hotspour’s Son Heung-Min’s racy debut as a Calvin Klein underwear model last year?

Jungkook’s Calvin Klein campaign might have just dethroned the football star’s shots as the hottest one to feature a South Korean male star. In a series of photos shot by Park Jong Ha, the BTS singer transforms into a heart-throb while flaunting the fashion brand’s 90’s Straight jeans, oversized denim jacket and relaxed fit logo crewneck top. Scroll for a closer look at the campaign.