A look at Blackpink Jisoo’s brand collaborations in 2026 so far, from Pokémon to Dior

Jisoo’s global ambassadorship with Tommy Hilfiger, first announced in October 2024, has continued into 2026 with a series of strategic campaigns, custom fashion moments and cross-platform visibility that reflect both the brand’s identity and her evolving style profile. Tommy Hilfiger described her as embodying a “fresh, global perspective” on the label’s classic American aesthetic, which she has helped bring into seasonal narratives spanning ready-to-wear, lifestyle and event-led showcases. 

Her early campaigns for the brand included the 2025 New Year campaign, in which she appeared amid neon-lit, themed visuals that reinterpreted the brand’s preppy staples like quilted outerwear and Breton cardigans for a broader audience. She followed that with the Spring/Summer 2025 global campaign, shot by Yoon Ji Yong, in which she styled pieces from the brand’s seasonal collection (including nautical stripes, Henley tops and relaxed tailoring) alongside co-branded capsule items such as the Sofia for Tommy line. Beyond images, she attended the Spring ’25 show during New York Fashion Week, reinforcing the ambassador relationship at a marquee fashion moment. 

In late 2025, Jisoo starred in The Hilfiger Racing Club campaign, the label’s Fall 2025 initiative shot on a racetrack setting that juxtaposed prep heritage with motorsport-inspired styling. This narrative positioned her alongside varsity-style layers, classic crests and textured pieces designed to reinterpret American prep through contemporary lenses. She also fronted “A Hilfiger Holiday”, the 2025 holiday advertising effort that circulated globally across web, retail and media channels, with looks ranging from tailored bombers and pleated skirts to varsity jackets and wide-leg denim. 

Tommy Hilfiger’s collaboration with Jisoo has extended into performance and stage wear as well. On Blackpink’s 2025 Deadline world tour, she wore specially custom-designed outfits by the brand at the New York Citi Field shows, translating the brand’s preppy signature into large-scale performance fashion. 

In early 2026, Jisoo teamed up with global character brand Hello Kitty in a collaboration that went beyond typical celebrity licensing and into fan‑centric storytelling and product design. Announced through a memorandum of understanding between CJ OnStyle and MuseM, the Hello Kitty × Jisoo project was developed with a strategy to connect character IP, artist persona and fan community engagement across content, merchandise and experiential retail. Rather than a one‑off drop, the initiative was framed as a content‑commerce model that intertwines narrative and fandom. 

The collection launched in January via an online draw on Kream, a limited‑edition resale platform, and comprised multiple item types, including five 40‑centimetre Hello Kitty plush dolls and 11 plush keychain variants, some of which featured hidden or secret versions that added an element of collectibility. The merchandise also incorporated a ‘friendship exchange diary’ theme, reflecting a narrative concept in which Hello Kitty and Jisoo admire each other and share a symbolic connection. Additional pieces extended beyond plush goods to include tumblers, bags, pouches and accessories that incorporated Shumon, a character Jisoo created in middle school, adding personal, nostalgic context to the line. 

Jisoo’s ongoing partnership with Alo, which began when she was named global ambassador in January 2024, has developed beyond imagery into tangible product collaborations that blend performance, style and lifestyle appeal. The relationship first moved into product co‑creation in 2025 with the introduction of the Alo Sunset Sneaker in a signature Bloom Pink colourway hand‑picked by Jisoo. That edition featured design details tied to her personal aesthetic, which includes suede construction, a low‑top silhouette, interchangeable laces, star‑shaped Shumon charms and a 103 label referencing her birth date. It was accompanied by pop‑up activations, including events in Seoul that immersed fans in the collaboration’s visual world.

In January 2026, the partnership entered its next chapter with the launch of a Caramel Cream colourway of the Sunset Sneaker. The new iteration maintains the original silhouette but opts for a neutral, everyday‑ready palette aligned with Alo’s broader apparel offering. The warm caramel and cream tones aim to broaden the sneaker’s versatility beyond the initial pink launch, fitting into a wider range of wardrobes while preserving the relaxed, functional design language that defines Alo’s lifestyle positioning.

Jisoo’s long‑standing role as a global ambassador for Cartier’s Panthère de Cartier community remains active into 2026, building on a relationship first formalised in May 2022 when she was welcomed into the maison’s ambassador family alongside figures such as Ella Balinska, Annabelle Wallis and Chang Chen.

In her official ambassador role, Jisoo has appeared in Cartier’s jewellery campaigns and attends international showcases that span both heritage collections and high jewellery launches. In March 2025, she was featured at Le Grand Dîner du Louvre, a Cartier event held at the Louvre Pyramid in Paris, where she debuted an exclusive Panthère de Cartier creation featuring a 26.53‑carat Ceylon sapphire as part of the maison’s Nature Sauvage high jewellery presentation. 

Her ongoing ambassador duties in 2026 include attendance at key seasonal events, campaign imagery that integrates Panthère motifs and high jewellery pieces and participation in market activations that connect Cartier’s legacy craftsmanship with contemporary audiences through her visibility in fashion, entertainment and luxury lifestyle contexts.

Jisoo’s role as a global ambassador for Dyson’s haircare division, first publicly announced at the end of 2023, extends into 2026 with ongoing visibility across product categories and campaign activity. Her association with Dyson centres on the brand’s suite of hair styling tools—notably the Dyson Airwrap multi‑styler, Dyson Supersonic hair dryer and Dyson Airstrait straightener—which use engineered airflow and intelligent heat control to style hair while helping limit thermal damage. The initial announcement campaign featured Jisoo with the Airwrap in a limited‑edition Ceramic Pop colourway, underscoring Dyson’s emphasis on both performance and design in beauty tech.

In 2026, the partnership continues to surface in digital and retail narratives linked to Dyson’s haircare portfolio, with Jisoo’s image and content used to spotlight product capabilities such as versatile styling without extreme heat. Across social channels and Dyson’s regional sites, she appears alongside product features like multi‑styler attachments and airflow technology, reinforcing the connection between advanced engineering and personal styling preferences.

In 2024, Jisoo was unveiled as the face of Self-Portrait, the contemporary London label founded by Han Chong. The partnership marked a strategic shift for the brand, positioning Jisoo at the centre of its global expansion across Asia while reinforcing its identity as occasionwear with a modern, accessible edge.

Campaign imagery placed her in the label’s signature silhouettes, including lace midi dresses, sculpted tailoring and crystal-embellished evening pieces. The collaboration also included a limited capsule release timed to key retail drops in South Korea and Southeast Asia, where Jisoo’s commercial influence is strongest.

For Self-Portrait, the alignment delivered immediate regional visibility and social traction. For Jisoo, it broadened her fashion portfolio beyond heritage luxury maisons into contemporary ready-to-wear, demonstrating her versatility across both high jewellery salons and high-impact retail campaigns.

Jisoo’s role as a global ambassador for Dior—covering both fashion and beauty—remains one of her most enduring luxury partnerships in 2026. Dior first elevated her to this position in March 2021, citing her embodiment of the label’s contemporary femininity and creative spirit, and has continued to integrate her into major brand initiatives ever since. 

In the fashion category, Jisoo has been front and centre at key Dior runway moments. In late 2025, she was officially named the face of the Dior Spring/Summer 2026 women’s show in Paris, a role that included a promotional video featuring her in a signature green couture dress that garnered large audience view counts on Dior’s social channels. She also attended the Paris Fashion Week presentation of Dior’s Spring/Summer 2026 collection, featuring the debut womenswear work of creative director Jonathan Anderson, where she wore Dior ensembles and carried bags from the new season. Beyond the runway, custom Dior pieces have featured in her public appearances, such as a bespoke skirt set by Anderson worn during Blackpink’s Deadline Tour, signalling a crossover between her stage wardrobe and Dior’s creative vision. 

On the beauty side, Jisoo’s 2026 activity includes campaigns for the Dior Addict line. Her participation in the brand’s beauty communications this year spans multiple categories, with the Addict universe expanding into products such as Dior Addict Lip Glow Oil and complementary scents aimed at a youthful demographic. Dior positioned these elements within luminous campaigns that emphasise radiance and colour across global markets. In January 2026, she appeared at the Dior Addict Sweet Shop pop‑up event in Tokyo, supporting the layered experiential rollout for the line and reinforcing Dior’s multi‑platform approach to beauty. Dior’s Instagram recently teased Jisoo’s campaign for a new product, Dior Forever Skin Glow. 

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