Cover Billkin Putthipong’s 2026 brand portfolio spans global luxury fashion, beauty and entertainment (Photo: @bbillkin/Instagram)
Billkin Putthipong’s 2026 brand portfolio spans global luxury fashion, beauty and entertainment (Photo: @bbillkin/Instagram)
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Billkin Putthipong’s 2026 brand roster moves between luxury fashion and beauty, underscoring the Thai actor’s steady rise as a regional ambassador
Few Thai entertainers have navigated the space between cultural credibility and commercial ambition as precisely as Putthipong Assaratanakul. Better known as Billkin, the Thai star kicks off the first night of his highly anticipated Billkin Feelquency Concert at Impact Arena on March 13—a milestone that feels emblematic of just how far his reach has grown.
Over the years, Billkin has built a career that resists easy categorisation—actor, musician, entrepreneur and, increasingly, a force in global fashion. The 2024 film How To Make Millions Before Grandma Dies accelerated his international profile considerably, but the brand partnerships he holds in 2026 suggest a longer, more considered game. From the front rows of Milan to the co-founding of his own wellness label, here is a closer look at the collaborations shaping his year.
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Gucci: brand ambassador for luxury fashion
Putthipong Assaratanakul was appointed an official brand ambassador for Gucci in 2024, following the breakout success of his film work and formalising a relationship with the house that had been building over time. He made his international ambassadorial debut at Milan Men’s Fashion Week in June of that year.
In 2026, Billkin continues in the role, supporting the brand’s evolving direction under artistic director Demna Gvasalia through digital engagement and regional activations. Although he did not attend the “Primavera” show in Milan in person, he acknowledged the event on Instagram by showcasing the Gucci Jackie 1961.
His continued association with the house follows his high-profile appearance at the Gucci “La Famiglia” activation at Marina Bay Sands in late 2025, where he served as a key regional presence for the brand in Southeast Asia.
Skintific: the BKPP beauty moment
In February 2026, Putthipong joined his longtime collaborator, PP Krit Amnuaydechkorn, as a joint brand ambassador for Skintific Thailand’s Brighten Every Moment campaign. The duo—widely known as BKPP—proved their combined force in the accessible beauty space, driving significant social media engagement across the region. The partnership rounds out a portfolio that includes both prestige names and accessible brands, demonstrating a thoughtful two-tier approach to ambassadorship.
CP Group: presenting partner of the Feelquency concert
Billkin Putthipong’s three-night Billkin Feelquency Concert, staged at Impact Arena from March 13 to 15, 2026, is presented by CP—the Charoen Pokphand Group, one of Thailand’s most influential conglomerates. The sponsorship is telling: when a corporation of CP’s scale puts its name to an artist’s concert, it speaks to a level of trust and cultural authority that few entertainers in Thailand achieve. The inclusion of global live-streaming further underscores his reach toward an international fanbase well beyond Thailand's borders, as well.
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Wital: the wellness brand he built himself
Beyond endorsements, Putthipong co-founded Wital—a wellness and health product brand developed with his family—as a long-term personal investment in the category. The venture reflects his entrepreneurial outlook and his belief in building, not just promoting. It also speaks to a growing trend among Thai entertainment figures who are diversifying their income streams through business ownership rather than relying solely on endorsement fees.
Billkin Entertainment: the creative CEO
Founded and led by Putthipong himself, Billkin Entertainment operates as the creative and commercial backbone of his career. As CEO, he oversees his own musical output and co-produces cinematic projects, including The Red Envelope, which was produced in partnership with GDH 559. This entrepreneurial model affords him an unusual degree of autonomy in the Thai entertainment industry, ensuring that every project, whether on screen or on stage, reinforces rather than dilutes the brand Billkin is carefully building.
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After more than a decade in lifestyle media, Clifford has mastered the art of writing seriously about things that are fun—and writing fun things about people who take themselves very seriously. At Tatler Asia, he helped steer its flagship lists, Tatler’s Most Influential and Asia’s Most Stylish. And today, he leads T-Labs, Tatler Asia’s content innovation hub, where he continues the noble pursuit of lifestyle storytelling, spinning stories on wealth, entertainment, necessary style, Hallyu, Hollywood, beauty and more for audiences across Asia.
