Cover Enter Nike Fort, Southeast Asia's biggest Nike store
Enter Nike Fort, Southeast Asia's biggest Nike store
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Green Tee Inc (GTI) opened the biggest Nike store in Southeast Asia, right in the heart of Bonifacio High Street, Metro Manila
Knowing how much Filipinos love sports, streetwear, and large malls, it's clear why Green Tee Inc (GTI) is opening the biggest Nike store in all of Southeast Asia at the hub of the biggest stores—Metro Manila—particularly at B3 Bonifacio High Street.
Read more: 5 Of The Most Iconic Nike Sneakers We Still Love To Wear Today
“Nike has been a long-term partner of Ayala Malls. We’re thrilled to have Nike in our facility and have the largest store in Southeast Asia,” shares Ayala Malls President Christopher Maglanoc.
The biggest Nike store in Southeast Asia located in Bonifacio High Street
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Sports enthusiasts and sneakerheads alike can rush to the doors of the 14,000-square-feet store starting May 22, 2022. An extensive range of Nike collections is spread across two floors where both men and women can browse through several categories such as running, training, tennis, yoga, basketball, and golf. Younger patrons can also freely roam around Nike Fort where there is a dedicated kids section covering toddlers through grade school.
Read more: Fendi Kids Unveils Latest Spring/Summer 2022 Collection
Built to elevate and innovate women's shopping experience, Nike Fort's services include Women's First Hour where female members get prioritised shopping and appointment hours without having to queue up. There are also exclusive styling sessions for their family and friends.
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“It’s not just your typical sports store. They have invested in the total fitness experience. They help bring the community closer through sports and promote health and wellness," says Maglanoc. Nike Fort will continue upholding its guiding principles through three distinct zones: The Sports Hub, The City Replay zone, and the Experience Studio.
Those who would like to participate in sports in the city and avail of styling services (such as having looks tailor-made) can have a one-on-one session with the store stylists for 60 minutes at The Sports Hub.
See also: Tryke Gutierrez on The Growth Of E-Sports in the Philippines
Various hyperlocal products are promoted as well at a studio called The City Replay zone. Anyone can have their tees, totes, caps, and shoes customised with designs of home-grown talent.
The Experience Studio, on the other hand, is a wellness destination where Nike invites its patrons to participate in group sessions or sign up for one-on-one expert sessions tailored to their health and wellness goals that focus on movement, mindset, recovery, nutrition, and sleep.
The Experience Studio
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Nike Fort's sports and wellness destination is an ideal location, given that it is surrounded by Bonifacio's green space (with running tracks, basketball courts, football pitches, and more).
Visitors will also notice the external wall mural created by local artist Anjo Bolarda. The artwork is a portrayal of the relationships between female athletes, sports, and local flavours in contemporary society while keeping consistent with the messaging: "Make Sport a Daily Habit".
Visit Nike Fort at B3 Bonifacio High Street, Taguig, Metro Manila. For more information on ongoing promos, mall events, and safety measures, follow Ayala Malls on Facebook and Instagram.
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Christine Andas is a features writer and the style lead of Tatler Philippines. She mostly covers style-related content but enjoys writing about space, sneakers, and her favourite stars. She acquired a master's degree in Creative Writing at the University of Santo Tomas and has written young adult short stories which can be read online.
