Fashion brands are also getting in the mood for the Lunar New Year, releasing Year of the Tiger-inspired capsule collections and also, what we’re all really looking forward to: mega campaigns with some of the world’s biggest Asian stars, and mind-blowing locations.
Take for example, Bottega Veneta’s jaw-dropping takeover of the Great Wall of China, plastering a portion of one of the world’s largest man-made structures with a digital screen that shows season’s greetings. Or Gucci’s gathering of some of Asia’s top stars—Xiao Zhan, Chris Lee, Ni Ni and Lu Han—for a family-style portrait.
Keep scrolling to see all the best campaigns of the season.
In case you missed it: Here’s How to Celebrate Chinese New Year 2022 in Style