Cover Tumi has officially launched the opening chapter of a campaign celebrating the brand’s most lightweight suitcase. Photo: Tumi
Tumi has officially launched the opening chapter of a campaign celebrating the brand’s most lightweight suitcase. Photo: Tumi
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Tumi has unveiled the first chapter of its “Uncompromisingly Light” campaign, a tribute to the brand’s lightest suitcase in its history.
Global travel and lifestyle brand Tumi has introduced 19 Degree Lite—the lightest iteration of its iconic 19 Degree collection to date. This standout debut marks the beginning of the “Uncompromisingly Light” campaign, launched in collaboration with German fashion entrepreneur and creative talent Xenia Adonts, who headlines its first chapter. Later this spring, the second instalment will see Tumi Global Ambassador and celebrated Formula 1 driver Lando Norris take centre stage, continuing the campaign’s bold, high-profile momentum.
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When lightness redefines the travel experience
19 Degree Lite reimagines what it means to travel with ease. Drawing on the trusted durability and strength of Tumi luggage, the collection has been masterfully refined to achieve an exceptional level of lightness. From its Tegris® shell—a material known for outstanding resilience—to magnesium handles that collapse with ease yet maintain a featherlight touch, every element has been shaped by rigorous research, testing and thoughtful curation, all in pursuit of more effortless journeys.
Above Xenia Adonts in the opening chapter of the “Uncompromisingly Light” campaign. Photo: Tumi
Xenia Adonts in the opening chapter of the “Uncompromisingly Light” campaign. Photo: Tumi
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In addition to its trio of refined core colours—Blush Pink, Titanium Grey and Graphite Black—the collection introduces two seasonal shades: warm Amber and vibrant Cobalt. With four versatile sizes on offer, there’s a perfect fit for every adventure.
To embody the spirit of lightness, Tumi enlisted Xenia Adonts to front the first global campaign. Captured through the discerning lenses of director Keane Pearce Shaw and photographer Emma Summerton, the campaign follows Xenia as she glides gracefully through the pulse of Mexico City. Each movement of herself and the suitcase radiates a sense of weightless freedom unique to 19 Degree Lite.
Above Xenia Adonts in the opening chapter of the “Uncompromisingly Light” campaign. Photo: Tumi
Xenia Adonts in the opening chapter of the “Uncompromisingly Light” campaign. Photo: Tumi
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“19 Degree Lite is born from a deep understanding of our customers’ journeys and our drive to make each one exceptional,” shares Victor Sanz, Tumi’s Creative Director. “Every detail has been thoroughly considered—not just to minimise weight, but to ensure performance and premium quality. This collection marks the beginning of a new chapter in travel—lighter, more refined and effortlessly stylish.”
50 years of journey creation
Above A five-decade legacy of blending innovation with craftsmanship. Photo: Tumi
A five-decade legacy of blending innovation with craftsmanship. Photo: Tumi
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A five-decade legacy of blending innovation with craftsmanship has brought Tumi to this golden moment. The launch of the 19 Degree Lite collection in early April in Ho Chi Minh City stands as a powerful symbol of the brand’s enduring journey and its forward-looking spirit.
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Above 19 Degree Lite collection launch event, Ninh Duong Lan Ngoc. Photo: Tumi
Above 19 Degree Lite collection launch event, Jacqueline Tien Thao Hong. Photo: Tumi
19 Degree Lite collection launch event, Ninh Duong Lan Ngoc. Photo: Tumi
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Above 19 Degree Lite collection launch event, Lohan. Photo: Tumi
Above 19 Degree Lite collection launch event, Thien Minh. Photo: Tumi
19 Degree Lite collection launch event, Lohan. Photo: Tumi
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The event brought together Vietnam’s most recognisable style personalities—Ninh Duong Lan Ngoc, Thien Minh, Kelbin Lei, Adrian Anh Tuan, Son Doan, Hoang Yen Chibi, Quoc Anh, Truong Thanh Long, Tran Ngoc Vang, Ly Thanh Co, Tim Pham, Julia Doan, Bui Linh Chi, Trinh Thao, Lu Do, Dat Lohan—and was further distinguished by the attendance of DAFC CEO Jacqueline Tien Thao Hong. United, they celebrated the heritage and boundary-pushing spirit that Tumi has carefully honed over the last 50 years.
Above 19 Degree Lite collection launch event, Quoc Anh. Photo: Tumi
Above 19 Degree Lite collection launch event, Lee Cheng Ji. Photo: Tumi
19 Degree Lite collection launch event, Quoc Anh. Photo: Tumi
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Above 19 Degree Lite collection launch event, Photo: Tumi
19 Degree Lite collection launch event, Photo: Tumi
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The 19 Degree Lite unveiling at this exclusive occasion is a testament to Tumi’s unwavering pursuit of excellence—marking the next bold step in a journey that continues to unfold.
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