Cover Novia Sukmawaty, Halal Beauty Skincare Group Head at Wardah Skinverse Clinic 2025 (Photo: Wardah Doc.)
Novia Sukmawaty, Halal Beauty Skincare Group Head at Wardah Skinverse Clinic 2025 (Photo: Wardah Doc.)
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Wardah presents a multisensorial skin-tech experience that combines AI, clinical inspiration, and personalized care—all in one luxurious and innovative journey.
Amidst the global buzz of innovation redefining the world of beauty, one local name shines brightly—Wardah. With elegance combined with scientific precision, Wardah presents a masterpiece of beauty technology: Wardah SKINVERSE CLINIC 2025, a non-invasive skin clinic experience that is not only sophisticated, but also personalized, holistic, and rooted in a deep understanding of the characteristics of Indonesian women's skin.
Held at the Grand Atrium, Kota Kasablanka, Jakarta, from July 18 to August 3, 2025, Wardah SKINVERSE CLINIC 2025 is more than just a product exhibition. It is a manifestation of a vision for the future—a symphony of science, cutting-edge technology, and personal and ethical beauty.
By combining cutting-edge skin genetic research and AI-based analysis technology, Wardah invites visitors to explore a new world of skin care that is non-invasive, comfortable, and has no downtime. Through a clinical approach inspired by the world of professional dermatology, each individual receives a Skin ID Blueprint—a personal map of their skin condition and needs—created by technologies such as the Wardah AI Skin Analyzer, Future Skin Decoder, and Apothecary RoboSkin, a sophisticated robot that mixes serums according to each individual's specific skin needs.
Above Wardah Skinverse Clinic 2025 (Photo: Doc. Tatler Indonesia)
Wardah Skinverse Clinic 2025 (Photo: Doc. Tatler Indonesia)
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This revolutionary approach was born from extensive research conducted by Wardah's team of scientists and dermatologists, collaborating with various stakeholders in the beauty ecosystem, such as nutritionists, researchers, and dermatologists from PERDOSKI. This collaboration demonstrates a holistic approach, where skin health is no longer viewed solely as a cosmetic aspect, but rather as a comprehensive, long-term—and sustainable—investment.
Novia Sukmawaty, Halal Beauty Skincare Group Head of Wardah, said that Wardah SKINVERSE CLINIC 2025 is a manifestation of Indonesia's big ambition to become a center for halal beauty innovation and skin technology in Southeast Asia. “We believe that through research, technology, and collaboration, we can shape a more inclusive, smarter, and more empowered future of beauty. Through Wardah SKINVERSE CLINIC 2025, we present a holistic, technology-based experience that prioritizes personalization. Visitors can start by identifying their skin condition through the AI Skin Analyzer, which produces a Skin ID Blueprint as a personalized skincare guide. They can also mix personalized serums through RoboSkin technology at the AI Apothecary. Then, we present a multisensorial experience through Wardah Skinora—therapeutic sounds created in collaboration with composer Painé Cuadrelli designed to accelerate the skin's healing process according to each individual's concerns. This entire experience can be enjoyed while relaxing and enjoying healthy drinks at the W Café, making skincare not only physical, but also emotional and sensory. This is our concrete step in realizing a more personalized, science-based, and holistic future of beauty.”
Above Novia Sukmawaty, Halal Beauty Skincare Group Head at Wardah Skinverse Clinic 2025 (Photo: Wardah Doc.)
Novia Sukmawaty, Halal Beauty Skincare Group Head at Wardah Skinverse Clinic 2025 (Photo: Wardah Doc.)
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As part of Tatler Indonesia's commitment to the beauty industry in Indonesia, an exclusive talk show and workshop session entitled " Radiant Within - The Power of Skincare and Facial Yoga " was also held as part of the Wardah Skinverse Clinic 2025 series. This talk show and workshop became an important moment in introducing a holistic approach to modern beauty. Hosted by Tatler Indonesia's Editor-in-Chief, Judithya Pitana, this session presented inspiring panelists: Emma Chong (Managing Editor of Tatler Malaysia), Amanda Rawles (actress and Wardah representative), and Novee Al (Facial Sculpting specialist). They shared unique perspectives on skincare, aging gracefully , and how mindful rituals can strengthen the effectiveness of modern skincare products.
In the discussion, Emma Chong highlighted the changing beauty standards in Asia, and how women now have more space and technology to determine how they age gracefully. Amanda Rawles shared her skincare routine amidst her busy schedule as an actress, emphasizing the importance of choosing products that work without sacrificing comfort. Meanwhile, Novee Al introduced the philosophy and basic techniques of facial yoga, which are easy to follow but have a real impact on maintaining skin's natural firmness and freshness.
Amanda Rawles at Wardah Skinverse Clinic 2025 (Photo: Tatler Indonesia)
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Among the various innovations introduced in Wardah Skinverse Clinic 2025, there are also revolutionary active ingredients such as Retinal-Liposome which enhances the performance of traditional retinol, PDRN-Exosome which accelerates skin regeneration clinically, and Recombinant Collagen—a biomimetic structure identical to natural collagen for more optimal results. Interestingly, Wardah is not only playing in the physical realm. Through a collaboration with composer Painé Cuadrelli, Wardah presents Skinora, a multisensorial experience of therapeutic sounds to accelerate the skin's healing process: from Soothing Waves for sensitive skin, Serenity Tides for stressed skin, to Luminous Echoes for dull skin—all of which can be enjoyed at W Café, while sipping healthy drinks in a calm and elegant atmosphere.
The experience is further enhanced by various interactive zones, from a Consultation Pod with a Dermatologist to an AI Sunscreen Finder. There's even a Skin Science Lab and a Charm Lab, spaces where beauty is articulated scientifically while remaining personal and emotional. On the amphitheater stage, in-depth conversations about halal beauty, futuristic dermatology, and technological innovation serve as a meeting point for beauty thinkers and enthusiasts.
Above Wardah Skinverse Clinic 2025 (Photo: Doc. Tatler Indonesia)
Wardah Skinverse Clinic 2025 (Photo: Doc. Tatler Indonesia)
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Unlike typical beauty exhibitions, Wardah SKINVERSE CLINIC 2025 is a statement that Indonesia is not only capable of competing in the global industry but also leading the way with a unique approach rooted in the values of sustainability, local wisdom, and technological advancement.
As part of a new generation of luxury skincare, Wardah has now transcended conventional boundaries. It is no mere cosmetics brand—but a designer of the future, a place where science and spirituality, luxury and consciousness, blend in stunning harmony.
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