Cover The all new SÌ Eau de Parfum Intense (Photo: Armani beauty)

Step into a world of empowered femininity as Giorgio Armani's iconic fragrance, Sì, unveils a captivating new chapter

In the world of fragrance, Giorgio Armani’s Sì has long been an emblem of feminine empowerment, capturing the essence of contemporary femininity with each intoxicating note. Now, as the iconic fragrance opens a new chapter with the SÌ Eau de Parfum Intense, it does so with a fresh allure, presenting a redesigned bottle and an intensified scent that beckons you to say yes to passion, freedom, love, and most importantly, to oneself.

This new expression takes the iconic fragrance to greater heights with its warmer facets. The composition begins with the juicy and pulpy essence of blackcurrant nectar, a natural introduction that complements the fruity effect. The blackcurrant seamlessly intertwines with the aromatic floral freshness of rosa damascena and the smoky, herbaceous allure of black tea.

Read more: Holiday looks from Armani beauty

Tatler Asia
Above The new scent features blackcurrant top note, middle notes of May rose and davana; with base notes of vanila, patchouli and black tea (Photo: Armani beauty)
Tatler Asia
Above The bottle is meticulously crafted with a unique glassmaking savoir-faire (Photo: Armani beauty)

In the heart of this olfactory masterpiece lies the absolute rose damascena, revealing the rose’s richest, most appealing facets, creating a fragrance with a dense, suave effect. Osmanthus adds its soft notes, blending with white floral and davana essential oil to enhance the floral sensuality of SÌ Eau de Parfum Intense. 

The bottle is designed to endure the test of time, meticulously crafted with a unique glassmaking savoir-faire, and adorned with an impactful, golden Sì logo delicately embossed in the glass. 

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Photo 1 of 9 The Armani Holiday Concierge pop-up at Pavilion Kuala Lumpur
Photo 2 of 9 Sofia Goh
Photo 3 of 9 Allyson Yeo
Photo 4 of 9 Fini Kamaruzzaman
Photo 5 of 9 Lynette Ow
Photo 6 of 9 Annice Lyn
Photo 7 of 9 Andrea Wong
Photo 8 of 9 Izmirya Putri
Photo 9 of 9 Catja Straub, Melissa Tan

Tatler friends had the opportunity to experience this new fragrance first-hand recently during the Armani Holiday Concierge pop-up at Pavilion Kuala Lumpur, which saw a glamorous setup in the mall’s centre court replete with various other Armani beauty products ranging from its fragrances to makeup and skincare items as well. Guests were also treated to complimentary makeup consultations to discover which product suits them the best. 

Credits

Photography: Saufi Nadzri

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