With make-up tutorials available on YouTube, Instagram and TikTok, it’s easy to pick up advice about how to better apply your products. However, these are the tips you need to know from professionals who have worked with models, celebrities and fashion houses.
Isamaya Ffrench: Lifted eyes and defined features
Although Ffrench is known for her unconventional and “anti-pretty” make-up looks that sometimes include prosthetics, this everyday make-up tutorial demonstrates a very simple and lifted look that anyone can mimic.
The British make-up artist sparingly dabs brightening concealer under the eye, concentrating most of the product on the outer edge and blending upwards. After curling her lashes, she applies mascara to the outer lashes to further emphasise a feline eye shape.
Ffrench also doubles her eyebrow pencil as a lip and nose contour: she applies it below her lower lip to create the illusion of fullness, while shading the tip of her nose to make it appear smaller. It’s a genius way to utilise products you already own!